June 19, 2013

 

Interview with Nicole Sarrubbo, Associate Editor, Consumer Reports & ShopSmart magazine

www.ShopSmartmag.org

 

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Mike Carruthers:
You know the importance of using sunscreen in the summer but there are a lot to choose from. So how do you pick?

 

Nicole Sarrubbo:
You should look for a broad spectrum sunscreen that has at least SPF 40 in it, in the past we had recommended SPF 30 as a minimum. But we sort of upped it based on our findings this year.
 


Nicole Sarrubbo


June 18, 2013

 

Interview with Nathan Belofsky, author of the book Strange Medicine: A Shocking History of Real Medical Practices Through the Ages

 

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Mike Carruthers:
For most of medical history and up through the middle 1800’s doctors pretty much treated patients with practices that they made up out of thin air.

 

Nathan Belofsky:
Doctors had no interest in comparing their results with other people's results, or taking notes – they were just sort of making up as they went along.
 

 


June 17, 2013

 

Interview with Michael Raynor, author of the book The Three Rules: How Exceptional Companies Think

 

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Mike Carruthers:
If you have a business or are starting a business you may want to consider three rules to running that business. Rule #1…

 

Michael Raynor:
Focus on better before cheaper – which is to say don’t compete on price, compete on all those dimensions of value that aren’t price.
 


Michael E. Raynor


June 14, 2013

 

Interview with David Clarke, author of the book TOTAL MARRIAGE MAKEOVER, THE

 

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Mike Carruthers:
Just about every relationship could use some improvement and if there is one thing almost every man could improve, it’s to be a better listener.

 

David Clarke, PhD:
That’s what the woman wants. It’s almost at the top of her list; most men are just lousy listeners.
 


David Clarke PhD


June 13, 2013

 

Interview with Jason Vanclef, author of the book The Wealth Code 2.0: How the Rich Stay Rich in Good Times and Bad

 

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Mike Carruthers:
How do rich people get rich?

 

Jason Vanclef:
They don’t put all their eggs in one basket – we’ve heard it before.  They build financial tables with many different legs on them. Stocks and bonds are just one leg and they understand that legs will break but other ones will support the table.
 


Jason Vanclef


June 12, 2013

 

Interview with Bob Azelby, co-author of the book Kiss Your BUT Good-Bye: How to Get Beyond the One Word That Stands Between You and Success

 

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Mike Carruthers:
In every organization some people move up the ladder quickly while others are left behind wondering…

 

Bob Azelby:
“Hey I’ve done everything the companies asked me, why am I not getting the A projects, why am I not getting promoted, why am I not getting bigger bonuses?” 
 


Bob Azelby


June 11, 2013

 

Interview with Bob Azelby, co-author of the book Kiss Your BUT Good-Bye: How to Get Beyond the One Word That Stands Between You and Success

 

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Mike Carruthers:
Why do some people’s careers get stalled?

 

Bob Azelby:
The real issue that we find is some people believe, “Hey I’m not moving up because I haven’t been given the good projects, I’m not moving up because my boss doesn’t like me, or there’s nepotism.”
 


Bob Azelby


June 10, 2013

 

Interview with Jaron Lanier, author of the book Who Owns the Future?

 

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Mike Carruthers:
We all hate spam in our email. So why do we have it?

 

Jaron Lanier:
The reason spam exists is because it’s free to send email. And of course it’s not really free the truth is that this society spends many billions of dollars to cope with spam.
 


Jaron Lanier


June 7, 2013

 

Interview with Fred Senn, author of the book Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

 

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Mike Carruthers:
Finding solutions to problems in any organization today takes creativity...

 

Fred Senn:
Creativity is a rigorous team sport - it’s not somebody running into a room saying, “Eureka I’ve got it.” It's a team of smart people, each making the other person's ideas better.  
 


Fred Senn


June 6, 2013

 

Interview with Sarah Lorge Butler, author of the book Walk Your Butt Off!: Go from Sedentary to Slim in 12 Weeks with This Breakthrough Walking Plan

 

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Mike Carruthers:
Walking; as a fitness exercise it doesn’t quite get the respect as running does, but…

 

Sarah Lorge Butler:
If you can walk a little faster than your typical shuffling around the house walk you burn a lot more calories and it becomes a real workout.
 


Sarah Lorge Butler 


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