August 27, 2010

 

Interview with Lynette Padwa, author of the book Say the Magic Words : How to Get What You Want from the People Who Have What You Need

 

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Mike Carruthers:
If you want to get good service at a restaurant, be a good customer.

 

Lynette Padwa:
If you go into a restaurant frequently - leave a decent tip (that's twenty-percent, even at breakfast) and when they come over to take your order, say hello, look them in the eye, treat them like a person.


Lynette Padwa


August 26, 2010

 

Interview with Ellen Kunes, author of the book Health The Carb Lovers Diet: Eat What You Love, Get Slim For Life

 

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Mike Carruthers:
Dieting information can be confusing and contradictory – who do you believe? However there is solid research that says…

 

Ellen Kunes:
Carbs are actually not just OK for you, they’re great for you. And that all of these low-carb diets, they’re dead wrong.
 


Ellen Kunes


August 25, 2010

 

Interview with Tommy Spaulding, author of the book It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships

 

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Mike Carruthers:
The book how to win friends and influence people by Dale Carnegie has helped millions of people become more successful; however…

 

Tommy Spaulding:
As good as some of the content is, I now find it pretty manipulative. Winning friends and influencing people is just really about how to get people to do things for you for your self-promotion and your self-gain.

 


Tommy Spaulding


August 24, 2010

 

Interview with Dr. William Craig D.V.M. CMO of Purina Care Pet Health Insurance

 

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Mike Carruthers:
If your dog or cat is overweight you should be aware that there are consequences.

 

Dr. William Craig:
Purina did a long-term study and showed that dogs with ideal body conditions live an average of 15% longer than obese dogs and that’s probably a year and a half to two years longer for your pet.
 


Dr. William Craig D.V.M. 


August 23, 2010

 

Interview with Adrian Ott, author of the book The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

 

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Mike Carruthers:
In the attempt to win new customers businesses tend to focus on; price, product quality, customer service, that type of thing…

 

Adrian Ott:
But they don’t think about the time constraints, the customers have. And if you can time slice or time shift your product sometimes you’re going to reach some people that you haven’t reached before.
 


Adrian Ott


 August 20, 2010

 

Interview with Barry Glassner, author of the book The Gospel of Food: Why We Should Stop Worrying and Enjoy What We Eat (P.S.)

 

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Mike Carruthers:
We have a unique way in this country of looking at the food we eat.

 

Barry Glassner:
The value of a meal lies in what it lacks rather than what it has.

 


Barry Glassner


August 19, 2010

 

Interview with Dr. A.K. Pradeep, author of the book The Buying Brain: Secrets for Selling to the Subconscious Mind

 

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Mike Carruthers:
Grabbing your attention has become increasingly difficult for marketers and advertisers because you’re bombarded by so many messages. But new research shows what the brain really does pay attention to.

 

Dr. A.K. Pradeep:
And there is a strict hierarchy. We call this motion, novelty, error and ambiguity.
 


Dr. A.K. Pradeep


August 18, 2010

 

Interview with Dr. Mark Goulston, author of the book Get Out of Your Own Way at Work...And Help Others Do the Same: Conquer Self-Defeating Behavior on the Job

 

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Mike Carruthers:
Difficult people - you have to deal with them so you might as well get good at it.

 

Dr. Mark Goulston:
 The way difficult people get to you is, often they will charm you and then as you interact with them they kind of frustrate you, then they may anger you.
 


Dr. Mark Goulston


August 17, 2010

 

Interview with Dr. Mark Goulston, author of the book Get Out of Your Own Way at Work...And Help Others Do the Same: Conquer Self-Defeating Behavior on the Job

 

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Mike Carruthers:
To truly have influence over people you really need to understand the concept of "buy-in".

 

Dr. Mark Goulston:
"Buy-in" is the first step in motivating or persuading someone to do something. "Buy-in" is the difference between - "Tell me more" and "No thanks I've heard enough already."
 


Dr. Mark Goulston


August 16, 2010

 

Interview with Geraldine Piorkowski, author of the book Adult Children of Divorce: Confused Love Seekers

 

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Mike Carruthers:
Anyone in a long term relationship or marriage knows it’s not always easy and part of it appears to have to do with expectations.

 

Geraldine Piorkowski:
I mean in a long-term relationship for example; after the first 2 years or so your feelings of love go down - because fantasy and novelty have dissipated.
 


Geraldine Piorkowski 


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