August 25, 2010

Interview with Tommy Spaulding, author of the book It's Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships

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Mike Carruthers:
The book how to win friends and influence people by Dale Carnegie has helped millions of people become more successful; however…

Tommy Spaulding:
As good as some of the content is, I now find it pretty manipulative. Winning friends and influencing people is just really about how to get people to do things for you for your self-promotion and your self-gain.

August 23, 2010

Interview with Adrian Ott, author of the book The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

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Mike Carruthers:
In the attempt to win new customers businesses tend to focus on; price, product quality, customer service, that type of thing…

Adrian Ott:
But they don’t think about the time constraints, the customers have. And if you can time slice or time shift your product sometimes you’re going to reach some people that you haven’t reached before.
 

August 19, 2010

Interview with Dr. A.K. Pradeep, author of the book The Buying Brain: Secrets for Selling to the Subconscious Mind

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Mike Carruthers:
Grabbing your attention has become increasingly difficult for marketers and advertisers because you’re bombarded by so many messages. But new research shows what the brain really does pay attention to.

Dr. A.K. Pradeep:
And there is a strict hierarchy. We call this motion, novelty, error and ambiguity.
 

August 17, 2010

Interview with Dr. Mark Goulston, author of the book Get Out of Your Own Way at Work...And Help Others Do the Same: Conquer Self-Defeating Behavior on the Job

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Mike Carruthers:
To truly have influence over people you really need to understand the concept of "buy-in".

Dr. Mark Goulston:
"Buy-in" is the first step in motivating or persuading someone to do something. "Buy-in" is the difference between - "Tell me more" and "No thanks I've heard enough already."