Business - Business Strategy

April 21, 2009
Interview with Scott McKain, author of Collapse of Distinction: Stand out and move up while your competition fails

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Mike Carruthers:
Have you noticed how every place looks like every other place?

Scott McKain:
It used to be in your community you would have a different store, a different place to shop - there was a different feel about your community. And now as I travel throughout the country giving speeches; the Wal-Mart, the Best Buy, the Olive Garden - it's all the same everywhere.

 December 31, 2008
Interview with Alice Zeitz author of You Shoulda Listened to Your Mother: 36 Timeless Success Tips for Working Women  

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Mike Carruthers:
So much time is wasted on the telephone because we can't get a hold of the person or we're gone when they call back or their message isn't clear.

Alice Zeitz.:
The worst kind of message to leave is, "Hi Mike, this is Alice, call me." Give them some reason, tell them why you're calling.

December 29, 2008
Interview with Jack Trout, author of The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

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Mike Carruthers:
In their plan to be successful, many businesses forget one critical thing. How are they different from their competition? What is their differentiating idea?

Jack Trout:
Let me tell you, without it you're going to get killed out there. To me it's differentiate or die.