Consumerism - Shopping

July 29, 2010

Interview with Sue Perry Deputy Editor of ShopSmart Magazine

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Mike Carruthers:
Back to school shopping can get very expensive, however the Internet can help you save a lot of money. For instance instead of buying everything consider swapping.

Sue Perry:
You can go to something called swapmama.com and you can click on school and office supplies and you can see listings from people who wants stuff and want to get rid of.
 

July 21, 2010

Interview with Paco Underhill, author of the book What Women Want: The Global Marketplace Turns Female Friendly

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Mike Carruthers:
There’s always been this image that men buy guy stuff like lawn mowers and home improvement items. And women buy female stuff like cosmetics and clothes.

Paco Underhill:
There is certainly a line there but it is increasingly fuzzy. We know for example that women are driving the 5 billion dollar home improvement business.
 

July 6, 2010

Interview with Dr. Susan Mitchell – Health Expert for Target Stores

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Mike Carruthers:
When it comes to kids and snacking the theory goes that whatever is in the house is what they’ll eat. So…

Dr. Susan Mitchell:
Next time you shop prepare ahead. Grab things for the pantry that are easy like; peanut butter, almond butter, whole wheat mini bagels, pop top cans of tuna, dried fruit like cherries and blueberries.

June 28, 2010

Interview with Gabe Saglie Senior Editor of TravelZoo.com

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Mike Carruthers:
If you’ve looked at traveling this summer you’ve probably noticed that airfares are higher.

Gabe Saglie:
We’ve known for a long time that airlines were looking to hike some airfare, reduce capacity on their end, using smaller aircraft, taking some aircraft out of rotation all together – and airfare has gone up.
 

May 20, 2010

Interview with Stephanie Nelson, author of the book The Coupon Mom's Guide to Cutting Your Grocery Bills in Half: The Strategic Shopping Method Proven to Slash Food and Drugstore Costs

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Mike Carruthers:
The image of the grocery store coupon is changing. Many people used to be too embarrassed to use them.

Stephanie Nelson:
But I saw a study recently that showed that 56% of the people who said that they used to be embarrassed to use coupons no longer are embarrassed to use coupons - people are getting over that. We’ve seen coupon redemption go up this past year for the very first time in over a dozen years.
 

 May 10, 2010

Interview with Richard Florida, author of the book The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

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Mike Carruthers:
Although the economy seems to be recovering it has taken a toll and changed how people live.

Richard Florida:
And I think what we’re doing right now, in the reset, people all over our country are resetting the way they live and reinventing new ways of living and working – and that’s what’s going to pull us up.

Richard Florida, author of the book The Great Reset…

April 20, 2010

Interview with Susan Burke March, author of the book Making Weight Control Second Nature: Living Thin Naturally

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Mike Carruthers:
When you go grocery shopping you’ll notice that food packages have a lot of pretty pictures and fancy words to lure you in.

Susan Burke March:
The point is that you have to read the package ingredient label before you read the front. I’m always saying, “Read the package from back to front”.

February 23, 2010

Interview with David Zyla, author of the book The Color of Style

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Mike Carruthers:
What color really looks good on you? You can start by looking at the veins on your wrist.

David Zyla:
And the color that’s there could be purple, it could be blue, it could be green, and then if you go further, look at which shade of purple, blue or green is that and that is your "dramatic" color.
 

Fashion expert David Zyla, author of the book The Color of Style...

February 22, 2010

Interview with Martin Lindstrom, author of the book Brand Sense: Sensory Secrets Behind the Stuff We Buy

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Mike Carruthers:
You might think that your sense of sight is what you use most often to decide what products to buy, but it’s not.

Martin Lindstrom:
In order of ranking across every product category the most powerful sense we have is the sense of sound, followed by the sense of smell, and then followed by the sense of sight.
 

January 18, 2010

Interview with Stephanie Nelson, author of the book The Coupon Mom's Guide to Cutting Your Grocery Bills in Half 

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Mike Carruthers:
You can save a lot of money at the supermarket with some very simple strategies.

Stephanie Nelson:
Probably the easiest way to save a lot of money at the grocery store is to be "brand flexible."