Something You Should Know about Achieving Success


Slogans & Taglines

April 7, 2014

 

Interview with Steve Cone, author of the book Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

 

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Mike Carruthers:
"A diamond is forever", "You're in good hands with Allstate" - these are examples of slogans or taglines that have been around for a long time.

 

Steve Cone:
Today very few break through and it's because lack of attention to the importance of a few words to sell a brand.
 


Steve Cone

Power Of Persistence

March 27, 2014

 

Interview with Daniel Pink, author of the book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need

 

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Mike Carruthers:
The unsung, unexciting, un-sexy ingredient to success in anything is persistence - in fact…

 

Daniel Pink:
Persistence trumps talent. That is, there are massive returns to doggedness. The world is littered with extremely talented people who didn't persist.
 


Daniel H. Pink

Receiving Feedback From People

March 17, 2014

 

Interview with Sheila Heen, co-author of the book Thanks for the Feedback: The Science and Art of Receiving Feedback Well

 

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Mike Carruthers:
Supposedly we all want to get feedback from other people but sometimes feedback is hard to take.

 

Sheila Heen:
So feedback sits right at the junction of 2 core human needs; the 1st is the need to learn and grow.

 


Sheila Heen

Finding Success

March 13, 2014

 

Interview with David M. Howitt, author of the book Heed Your Call: Integrating Myth, Science, Spirituality, and Business

 

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Mike Carruthers:
How do you feel about work and success?

 

David M. Howitt:
A lot of us are taught at the earliest ages you’ve got to put your shoulder into the plow and you’ve got to work a 12 hour day and the more tired you are when you come home the more successful you are. My experience that’s just not true.
 


David M. Howitt

Presenting Your Ideas Well

March 6, 2014

 

Interview with Carmine Gallo, author of the book Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

 

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Mike Carruthers:
If you want to get ahead today you have to be able to communicate well and express your ideas verbally.

 

Carmine Gallo:
You can have great ideas but if you cannot communicate persuasively. If I can’t move you to action then my ideas don’t matter that much, do they?
 


Carmine Gallo

How To Make A Good First Impression

March 5, 2014

 

Interview with Mark Mazzerella, author of the book Put Your Best Foot Forward: Make a Great Impression by Taking Control of How Others See You

 

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Mike Carruthers:
You cannot minimize the importance of making a good first impression on people. Because everywhere you go people do judge you instantly.


Mark Mazzarella:

They're very predictable conclusions that can be drawn in terms of how close you should get to somebody, how much you should touch them. How they're going to react in terms of whether they believe you are trustworthy, caring, humble and capable if you behave in certain ways.
 


Mark Mazzerella

Preparing For Important Conversations

March 3, 2014

 

Interview with Ronald Shapiro, author of the book Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work

 

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Mike Carruthers:
Think of all the times you’ve had to have serious even difficult conversations with people.

 

Ronald Shapiro:
You have a family financial squabble, you’re going to ask the boss for a raise, break a relationship up with a partner – these are really important conversations.
 


Ronald Shapiro

Should You Always "Do Your Best"?

February 28, 2014

 

Interview with Bob Wright, co-author of the book Transformed!: The Science of Spectacular Living

 

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Mike Carruthers:
You likely learned at a very early age to always do your best.

 

Bob Wright:
I don’t know that I’ve done my best more than maybe 5 instances in my life. I think what matters more is that I’m honest with myself about what I did, how much I invested and don’t expect a big return from a little investment.
 


Dr. Bob Wright

The Good Part Of Failure

February 24, 2014

 

Interview with Megan McArdle, author of the book The Up Side of Down: Why Failing Well Is the Key to Success

 

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Mike Carruthers:
No one likes to fail but you can make it easier on yourself.

 

Megan McArdle:
By focusing less on the person than on the process – you know success and failure they’re not something that you are, they’re something that happened.
 


Megan McArdle

Branding Your Product Or Service

February 19, 2014

 

Interview with Tim Halloran, author of the book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

 

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Mike Carruthers:
For your product or service to compete in the marketplace it’s important to remember…

 

Tim Halloran:
We’re looking for everything we can to differentiate our brands from competitors. And there are only so many functional benefits and then it just becomes a kind of a game of one-upmanship.
 


Tim Halloran

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