Something You Should Know about Business Strategy


Power Of Flattery

March 27, 2015

 

Interview with Richard Stengel, author of the book You're Too Kind A Brief History of Flattery

 

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Mike Carruthers:
Flattery works. It’s just human nature that people like you if you show you like them, and there are some effective techniques to being a better flatterer.

 

Richard Stengel :
One of the classic techniques is to be specific so that you don't say to someone, "You're the greatest." You say, "Mike, you're a wonderful interviewer, and in fact I remember an interview you did several years ago with this sheepherder in New Zealand, that really changed my life."
 


Richard Stengel

Getting People's Attention - Part 2

March 25, 2015

 

Interview with Ben Paar, author of the book Captivology: The Science of Capturing People's Attention

 

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Mike Carruthers:
One of the ways businesses and organizations get people to pay attention to them is using the principle of acknowledgement.

 

 

Ben Paar:
Which is that we pay attention to those who pay attention to us and provide us with validation or an identity.
 


Ben Paar

Better Negotiating Strategies

March 18, 2015

 

Interview with Ed Brodow, author of the book Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

 

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Mike Carruthers:
It can be very intimidating to negotiate, especially with someone who does it for a living.

 

Ed Brodow :
The key really is to say to yourself what is the pressure on the other person in the negotiation? Why do they need to make the deal?
 


Ed Brodow

What It Means To Be Organized

February 27, 2015

 

Interview with Liz Franklin, author of the book How to Get Organized Without Resorting to Arson: A Step-By-Step Guide to Clearing Your Desk Without Panic or the Use of Open Flame

 

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Mike Carruthers:
Do you think of your life as disorganized?

 

Liz Franklin:
When people say they're disorganized, they mean very, very different things. Some people mean their stuff looks messy. Some people mean they just don't have enough time.
 


Liz Franklin

Taking Confrontation Out Of Conflict

February 18, 2015

 

Interview with Tim Ursiny, author of the book The Coward's Guide to Conflict: Empowering Solutions for Those Who Would Rather Run Than Fight

 

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Mike Carruthers:
Conflict. It makes a lot of us uneasy, so we avoid it at all costs. Why?

 

Tim Ursiny PhD:
I think that most of us don't have a good role model for healthy conflict. I mean how many people do you know, that you can think of "Wow! They really handle conflict well?"
 


Tim Ursiny

The Design Of Office Space

February 9, 2015

 

Interview with Nikil Saval, author of the book Cubed: The Secret History of the Workplace

 

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Mike Carruthers:
The look and design of office space has changed a lot over the years. At first offices were designed like factories.

 

Nikil Saval:
Just row, after row of desks in the center of the room for typist or accountants – people pace the floor like foremen as well just to supervise.
 


Nikil Saval

How To Slow Down To Get More Done

January 26, 2015

 

Interview with Christine Carter, author of the book The Sweet Spot: How to Find Your Groove at Home and Work

 

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Mike Carruthers:
Being busy in many ways it’s a badge of honor.

 

Christine Carter:
Right? It seems like all of the most impressive people in our world are busy, busy, busy and pressed for time. But that is a big cultural lie.
 


Christine Carter

Time Management Techniques

January 22, 2015

 

Interview with Kory Kogon, author of the book The 5 Choices: The Path to Extraordinary Productivity

 

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Mike Carruthers:
Being more productive isn’t necessarily about cramming more things into your day it’s about making sure the important things get done. And here’s how you do it…

 

Kory Kogon:
Before the week starts 30 minutes quiet time, think about what’ most important and get them in your calendar.

 


Kory Kogon

How Word Of Mouth Advertising Works - Part 2

January 20, 2015

 

Interview with Ted Wright, author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

 

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Mike Carruthers:
10% of the U.S. population are influencers. They’re the ones that tell the rest of us about new cool stuff.

 

Ted Wright:
Influencers are not looking for life-changing miracle things to share with their friends. What they do like to find things that are better. So instead of drinking this beer why don’t you drink this beer because that’s a lot tastier?
 


Ted Wright

What's More Important, Effort Or Talent?

January 21, 2015

 

Interview with Paul G. Stoltz, author of the book GRIT: The New Science of What it Takes to Persevere, Flourish, Succeed

 

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Mike Carruthers:
Grit it’s the thing that fuels our efforts to achieve our goals.

 

Paul Stoltz:
Anything worth going after that you really want to achieve in life frankly comes from grit.
 


Paul Stoltz

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