Something You Should Know about Business Writing

Starting A Successful Business - Part 2

May 18, 2016


Interview with Michael Glauser, author of the book Main Street Entrepreneur




Mike Carruthers:
The myth and reality of being a successful entrepreneur are often quite different.


Michael Glauser:
All the centers for entrepreneurship kind of hold up Facebook and Google and Ebay as the models that you’ve got to get venture funding and you’ve go public. But the reality is, is that hardly anybody does that.

Michael Glauser

How To Improve Your Writing

October 8, 2014


Interview with Steven Pinker, author of the book The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century




Mike Carruthers:
When you factor in texting and emailing we all write a lot so what makes writing good?


Steven Pinker:
A key ingredient is that writing has to be concrete. It has to give the reader something that they can see, or hear, or touch.


Steven Pinker

Effective Writing

June 16, 2014


Interview with Laura Brown, author of the book How to Write Anything: A Complete Guide




Mike Carruthers:
You probably do a lot of writing; letters, reports, emails, texts.


Laura Brown:
I think we’re in a situation where we’re all writing more than we ever have been before. But there’s a consensus that writing skills are not as good as they used to be.


Laura Brown

Speaking Before A Group

June 9, 2014


Interview with Darlene Price, author of the book Well Said!: Presentations and Conversations That Get Results




Mike Carruthers:
The next time you have to speak in front of a group, and you will because we all do, you have to practice and rehearse out loud.


Darlene Price:
In fact the national average for professional speakers is 1 hour of rehearsal for every 1 minute of stage time.


Darlene Price

Important Relationship Issues

April 24, 2014


Interview with Dr. Herb Goldberg, author of the book What Men Still Don't Know About Women, Relationships, and Love




Mike Carruthers:
Men and women approach romantic relationships differently.

Dr. Herb Goldberg:

It's not a matter of good or bad or right or wrong. It's a matter of how do we transform relationships so they don't follow the traditional progression, which I call "from romance to boredom to rage."

Dr. Herb Goldberg

Slogans & Taglines

April 7, 2014


Interview with Steve Cone, author of the book Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History




Mike Carruthers:
"A diamond is forever", "You're in good hands with Allstate" - these are examples of slogans or taglines that have been around for a long time.


Steve Cone:
Today very few break through and it's because lack of attention to the importance of a few words to sell a brand.

Steve Cone

Etiquette For The Modern Workplace

August 1, 2013


Interview with Valerie Sokolosky, author of the book Do It Right! The New Book of Business Etiquette




Mike Carruthers: 
If you remember no other etiquette rule, particularly workplace etiquette, remember this… 


Valerie Sokolosky:
When in doubt, don't. And that goes to, "Oh dear, should I wear this today?" Well if you're in doubt, don't. It goes to behaviors, "Oh dear, should I say this, should I do this?"

Valerie Sokolosky

Common Grammar Mistakes

February 15, 2013


Interview with June Cassagrande, author of the book Grammar Snobs Are Great Big Meanies: A Guide to Language for Fun and Spite




Mike Carruthers:
Grammatically speaking the sentence, "Try and get this done." is wrong.


June Casagrande:
Some grammarians make a case for "try and" but grammatically speaking it is kind of non-sequiter. It doesn't make sense.

June Cassagrande

The Fonts You Use

September 11, 2012


Interview with Simon Garfield, author of the book Just My Type: A Book About Fonts




Mike Carruthers:
Go to write something on your computer and you have a ton of different type styles to choose from. There are over 100 thousand of them in the world with more on the way. Don’t we have enough?


Simon Garfield:
You could say the same argument for love songs or landscape paintings. You think oh well there surely must be enough in the world but actually we are a creative race.

Simon Garfield

Be A Better Writer

August 17, 2012


Interview with Fred Lybrand, creator of The Writing Course




Mike Carruthers:
What is good writing?


Fred Lybrand:
There are two pieces to good writing; one is just getting it correct. And when it's correct, it means people can understand what you actually said.

Fred Lybrand

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