Something You Should Know about Entrepreneurship


The Down Side Of Success

July 23, 2014

 

Interview with Dr. Steven Berglas, author of the book Reclaiming the Fire: How Successful People Overcome Burnout

 

________________

 

Mike Carruthers:
While it may sound good the dream of working hard, making lots of money and then retiring to a stress less life of leisure seldom works out.

 

Steven Berglas :
The more successful you are and more active you are in life, smelling the roses will kill you. If you retire to smelling the roses you're digging your own grave.
 


Dr. Steven Berglas

Speaking Before A Group

June 9, 2014

 

Interview with Darlene Price, author of the book Well Said!: Presentations and Conversations That Get Results

 

________________

 

Mike Carruthers:
The next time you have to speak in front of a group, and you will because we all do, you have to practice and rehearse out loud.

 

Darlene Price:
In fact the national average for professional speakers is 1 hour of rehearsal for every 1 minute of stage time.

 


Darlene Price

Slogans & Taglines

April 7, 2014

 

Interview with Steve Cone, author of the book Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

 

________________

 

Mike Carruthers:
"A diamond is forever", "You're in good hands with Allstate" - these are examples of slogans or taglines that have been around for a long time.

 

Steve Cone:
Today very few break through and it's because lack of attention to the importance of a few words to sell a brand.
 


Steve Cone

Finding Success

March 13, 2014

 

Interview with David M. Howitt, author of the book Heed Your Call: Integrating Myth, Science, Spirituality, and Business

 

________________

 

Mike Carruthers:
How do you feel about work and success?

 

David M. Howitt:
A lot of us are taught at the earliest ages you’ve got to put your shoulder into the plow and you’ve got to work a 12 hour day and the more tired you are when you come home the more successful you are. My experience that’s just not true.
 


David M. Howitt

The Good Part Of Failure

February 24, 2014

 

Interview with Megan McArdle, author of the book The Up Side of Down: Why Failing Well Is the Key to Success

 

________________

 

Mike Carruthers:
No one likes to fail but you can make it easier on yourself.

 

Megan McArdle:
By focusing less on the person than on the process – you know success and failure they’re not something that you are, they’re something that happened.
 


Megan McArdle

Branding Your Product Or Service

February 19, 2014

 

Interview with Tim Halloran, author of the book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

 

________________

 

Mike Carruthers:
For your product or service to compete in the marketplace it’s important to remember…

 

Tim Halloran:
We’re looking for everything we can to differentiate our brands from competitors. And there are only so many functional benefits and then it just becomes a kind of a game of one-upmanship.
 


Tim Halloran

Being More Persuasive

February 21, 2014

 

Interview with Gary Hankins, author of the book The Power of the Pitch: Transform Yourself into a Persuasive Presenter and Win More Business

 

________________

 

Mike Carruthers:
Everyone has to sell, we sell ourselves, we sell our ideas, we have to persuade so remember…

 

Gary Hankins:
People will not buy from us; they won't be persuaded by us if they don't like us.
 


Gary Hankins

Power Of Online Reviews

February 3, 2014

 

Interview with Itamar Simonson, author of the book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

 

________________

 

Mike Carruthers:
What people post in their online reviews is having a big impact on product success or failure.

 

Itamar Simonson:
Reviews from experts, from consumers – I think that completely changes how consumers make buying decisions.
 


Itamar Simonson

Traits Of Successful People

December 26, 2013

 

Interview with Tom Bay, author of the book Look Within or Do Without: 13 Qualities Winners All Share

 

________________

 

Mike Carruthers:
The people who are truly winners in life tend to share some very important traits.

 

Tom Bay:
Spirituality is one that comes up consistently because it anchors a person.
 


Tom Bay

Creating Customer Loyalty

December 17, 2013

 

Interview with William McEwen, author of the book Married to the Brand: Why Consumers Bond with Some Brands for Life

 

________________

 

Mike Carruthers:
Customers are loyal to products, services and stores because apparently they want to be loyal.

 

William J. McEwen:
One of the women that we spoke to gave what I thought was a great quote, "If they were to stop making it my life would end." She was talking about Miracle Whip Salad Dressing.
 


William J. McEwen

Something You Should Know - Blogged