Something You Should Know about Entrepreneurship


Getting People's Attention - Part 2

March 25, 2015

 

Interview with Ben Paar, author of the book Captivology: The Science of Capturing People's Attention

 

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Mike Carruthers:
One of the ways businesses and organizations get people to pay attention to them is using the principle of acknowledgement.

 

 

Ben Paar:
Which is that we pay attention to those who pay attention to us and provide us with validation or an identity.
 


Ben Paar

Getting People's Attention

March 24, 2015

 

Interview with Ben Paar, author of the book Captivology: The Science of Capturing People's Attention

 

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Mike Carruthers:
Getting people’s attention it’s something every business and person wants to do to but it’s harder than ever.

 

Ben Paar:
In 1986 there was a study that estimated that we were exposed to about 40-45 newspapers worth of information daily but 2006 that number jumped to 176.
 


Ben Paar

How Word Of Mouth Advertising Works - Part 2

January 20, 2015

 

Interview with Ted Wright, author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

 

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Mike Carruthers:
10% of the U.S. population are influencers. They’re the ones that tell the rest of us about new cool stuff.

 

Ted Wright:
Influencers are not looking for life-changing miracle things to share with their friends. What they do like to find things that are better. So instead of drinking this beer why don’t you drink this beer because that’s a lot tastier?
 


Ted Wright

How Word Of Mouth Advertising Works

January 19, 2015

 

Interview with Ted Wright, author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

 

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Mike Carruthers:
Advertising in general is less effective than it used to be in this country simply because there’s so much of it.

 

Ted Wright:
Consumers in the United States are super-smart. We are the most marketed too people on the entire planet earth. On average a U.S. consumer gets hit with about 14,000 commercial messages a day.
 


Ted Wright

Taking Risks In Life

January 16, 2015

 

Interview with Bill Treasurer, author of the book Right Risk: 10 Powerful Principles for Taking Giant Leaps with Your Life

 

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Mike Carruthers: 
Funny thing about taking risks in life...


Bill Treasurer:

Really it's the risks that you don't take that you tend to regret the most.
 


Bill Treasurer

A Better & Faster Path To Success

September 16, 2014

 

Interview with Shane Snow, author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

 

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Mike Carruthers:
It’s a pretty common belief that in order to get ahead and be successful you have to pay your dues.

 

Shane Snow:
You need to start somewhere and work the hard hours and make sure that they see you and then wait for a spot to open up on the ladder above you. And what you see is that these innovative people throughout history completely ignore that advice.

 


Shane Snow

The Secret To Your Success- Part 2

August 6, 2014

 

Interview with Roger James Hamilton, author of the book The Millionaire Master Plan: Your Personalized Path to Financial Success

 

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Mike Carruthers:
Different people have different ideas on how to succeed.

 

Roger James Hamilton:
When someone like Warren Buffet says don’t go out and take risk but do things you understand and then you have someone like Richard Branson who says no, no go out and do amazing things you’ve never done before. They’re actually saying the opposite of each other and they’re both right it’s just that they have different geniuses to get there.


Roger James Hamilton

The Secret To Your Success

August 5, 2014

 

Interview with Roger James Hamilton, author of the book The Millionaire Master Plan: Your Personalized Path to Financial Success

 

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Mike Carruthers:
The road to success is different for all of us. In other words…

 

Roger James Hamilton:
Every one of us has got a genius but there’s that saying which is; we’re all born a genius but if you judge a fish by its ability to climb a tree it’s going for his old life thinking he’s stupid.
 


Roger James Hamilton

The Down Side Of Success

July 23, 2014

 

Interview with Dr. Steven Berglas, author of the book Reclaiming the Fire: How Successful People Overcome Burnout

 

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Mike Carruthers:
While it may sound good the dream of working hard, making lots of money and then retiring to a stress less life of leisure seldom works out.

 

Steven Berglas :
The more successful you are and more active you are in life, smelling the roses will kill you. If you retire to smelling the roses you're digging your own grave.
 


Dr. Steven Berglas

Speaking Before A Group

June 9, 2014

 

Interview with Darlene Price, author of the book Well Said!: Presentations and Conversations That Get Results

 

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Mike Carruthers:
The next time you have to speak in front of a group, and you will because we all do, you have to practice and rehearse out loud.

 

Darlene Price:
In fact the national average for professional speakers is 1 hour of rehearsal for every 1 minute of stage time.

 


Darlene Price

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