Something You Should Know about Shopping

Classic Christmas Toys

December 19, 2014


Interview with David Hoffman, author of the book Kid Stuff: Great Toys from Our Childhood




Mike Carruthers: 
So many of the classic toys never started out as toys. 


David Hoffman:
Lionel Trains were actually, the guy who came up with the concept of a play train did it as a store display, in a toy shop, to show off other toys.

David Hoffman

Simple Negotiating Tactics

November 26, 2014


Interview with Peter Stark, author of the book The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation





Mike Carruthers: 
Everybody negotiates all the time.


Peter Stark:
Every time you communicate with the intent to change the relationship some way, you're negotiating.

Peter Stark

Great Websites That Save You Money

April 28, 2014


Interview with Judy Rohlena, Sr. Editor, ShopSmart




Mike Carruthers:
Websites pop up all the time to help shoppers but which are the best ones? Well you can start with


Judy Rohlena:
Is a site that really comes in handy for grocery shopping, they have this very unique kind of model where they give you cash back for things that you buy ranging anywhere from a quarter to $2 on some products.


Judy Rohlena

Great Travel Advice Part 2

March 11, 2014


Interview with Christopher Elliott, author of the book How to Be the World's Smartest Traveler (and Save Time, Money, and Hassle)




Mike Carruthers:
To make traveling go more smoothly there are a few simple things you can do.


Christopher Elliott:
Just very common sense things like calling to confirm your flight. Making sure you have a hotel reservation that’s about 90% of the battle won right there.

Christopher Elliott

Great Travel Advice

March 10, 2014


Interview with Christopher Elliott, author of the book How to Be the World's Smartest Traveler (and Save Time, Money, and Hassle)




Mike Carruthers:
If you want to take some of the stress out of traveling here’s some advice.


Christopher Elliott:
This is especially true if you’re traveling with a family is pack twice as much food and half the stuff because the kids will eat it while you’re traveling and then you’ll have enough room to take the souvenirs back with you - but people always over pack.

Christopher Elliott

How Money Impacts Happiness

February, 25, 2014


Interview with Laura Rowley, author of the book Money and Happiness: A Guide to Living the Good Life




Mike Carruthers:
When it comes to money and possessions; the way your brain works can work against you.


Laura Rowley:
There's something called the "hedonic treadmill," you know when you have a great family you usually don't say, "Gee, I'm going to go out and get another one, cause this is so great." But we always do that with money and material goods and it's really hard to get off that treadmill.

Laura Rowley

Branding Your Product Or Service

February 19, 2014


Interview with Tim Halloran, author of the book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers




Mike Carruthers:
For your product or service to compete in the marketplace it’s important to remember…


Tim Halloran:
We’re looking for everything we can to differentiate our brands from competitors. And there are only so many functional benefits and then it just becomes a kind of a game of one-upmanship.

Tim Halloran

Power Of Online Reviews

February 3, 2014


Interview with Itamar Simonson, author of the book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information




Mike Carruthers:
What people post in their online reviews is having a big impact on product success or failure.


Itamar Simonson:
Reviews from experts, from consumers – I think that completely changes how consumers make buying decisions.

Itamar Simonson

Why Men Are Becoming More Feminine - Part 2

January 22, 2014


Interview with Dr. John LaPuma, author of the book Refuel: A 24-Day Eating Plan to Shed Fat, Boost Testosterone, and Pump Up Strength and Stamina




Mike Carruthers:
Men are becoming more feminine. Part of it has to do with body weight and part of it has to do with toxins in the environment.


Dr. John LaPuma:
The simplest ways for men to get started to avoid estrogen in their food and plastics that can corrupt their hormones and gender bend are to simply wash your hands more often.

Dr. John LaPuma

Facts About Famous Christmas Toys

December 25, 2013


Interview with Tim Walsh, author of the book Timeless Toys: Classic Toys and the Playmakers Who Created Them




Mike Carruthers:
When it comes to Christmas toys Nerf toys are very popular. And in fact Nerf footballs are incredibly popular.


Tim Walsh:
The Nerf football outsells Wilson or Spalding as the biggest selling football of all time.

Tim Walsh

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