Something You Should Know about Shopping

Why Little Things Matter

July 15, 2015


Interview with Tom Peters, author of the book The Little Big Things




Mike Carruthers:
Let’s say you go into a restaurant and the food is good but the bathroom’s kind of gross. Will you remember the food and forget the bathroom?


Tom Peters:
The way human memory works you’re going to forget about the croissant and you’re going to remember the bathroom and you’re going to tell 10 friends. The truth of the matter is we remember the little stuff.

Tom Peters

How We Use Our Senses To Decide What To Buy

June 29, 2015


Interview with Martin Lindstrom, author of the book Brand Sense: Sensory Secrets Behind the Stuff We Buy




Mike Carruthers:
You might think that your sense of sight is what you use most often to decide what products to buy, but it’s not.


Martin Lindstrom:
In order of ranking across every product category the most powerful sense we have is the sense of sound, followed by the sense of smell, and then followed by the sense of sight.

Martin Lindstrom

Too Much Stuff

March 23, 2015


Interview with James Wallman, author of the Stuff




Mike Carruthers:
Are you experiencing “stuffocation”?


James Wallman:
“Stuffocation” is the idea that we have too much stuff. And go to the closet we open up the doors and it’s just full of stuff that we own but maybe there’s nothing in there that we particularly want to wear.

James Wallman

Is More Really Better?

February 23, 2015


Interview with Vicki Robin, author of the book Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Ind ependence: Revised and Updated for the 21st Century




Mike Carruthers:
Most people agree that when it comes to money and possessions, we live in a culture where "more is better."


Vicki Robin:
"More is better" is the story of a loser. "More" is not a strategy for life or a strategy for success because there's no way to define that.

Vicki Robin

How Word Of Mouth Advertising Works - Part 2

January 20, 2015


Interview with Ted Wright, author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth




Mike Carruthers:
10% of the U.S. population are influencers. They’re the ones that tell the rest of us about new cool stuff.


Ted Wright:
Influencers are not looking for life-changing miracle things to share with their friends. What they do like to find things that are better. So instead of drinking this beer why don’t you drink this beer because that’s a lot tastier?

Ted Wright

How Word Of Mouth Advertising Works

January 19, 2015


Interview with Ted Wright, author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth




Mike Carruthers:
Advertising in general is less effective than it used to be in this country simply because there’s so much of it.


Ted Wright:
Consumers in the United States are super-smart. We are the most marketed too people on the entire planet earth. On average a U.S. consumer gets hit with about 14,000 commercial messages a day.

Ted Wright

Collectible Toys From The Past

December 24, 2014


Interview with Terry Kovel, co-author of the book Kovels' Antiques and Collectibles Price Guide 2015: America's Most Authoritative Antiques Annual!




Mike Carruthers:
Around the holidays we often think of the toys of our childhood. If we’d only kept them, like…

Terry Kovel:

Mr. Potato Head, an early Mr. Potato Head with a pipe, would be worth in the hundreds of dollars.


Terry Kovel

Classic Christmas Toys

December 19, 2014


Interview with David Hoffman, author of the book Kid Stuff: Great Toys from Our Childhood




Mike Carruthers: 
So many of the classic toys never started out as toys. 


David Hoffman:
Lionel Trains were actually, the guy who came up with the concept of a play train did it as a store display, in a toy shop, to show off other toys.

David Hoffman

Simple Negotiating Tactics

November 26, 2014


Interview with Peter Stark, author of the book The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation





Mike Carruthers: 
Everybody negotiates all the time.


Peter Stark:
Every time you communicate with the intent to change the relationship some way, you're negotiating.

Peter Stark

Great Websites That Save You Money

April 28, 2014


Interview with Judy Rohlena, Sr. Editor, ShopSmart




Mike Carruthers:
Websites pop up all the time to help shoppers but which are the best ones? Well you can start with


Judy Rohlena:
Is a site that really comes in handy for grocery shopping, they have this very unique kind of model where they give you cash back for things that you buy ranging anywhere from a quarter to $2 on some products.


Judy Rohlena

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