Something You Should Know about Shopping


Making Money Decisions

June 16, 2016

 

Interview with Carl Richards, author of the book The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

 

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Mike Carruthers:
Have you ever looked back and realized that some of your money choices may not have been the smartest.

 

Carl Richards:
Obviously it’s not because we’re stupid. It’s just because we’re genetically hard-wired to make silly decisions. But one of the classic ones is buying something that everybody else wants and selling something that nobody else wants to own.
 


Carl Richards

Brand Loyalty

June 8, 2016

 

Interview with John Gerzema, author of the book The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

 

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Mike Carruthers:
Brand loyalty - people talk a lot about brands being critically important to the success of any business and yet…

 

John Gerzema:
What you're seeing is a much more frugal consumer who's making much more harsher decisions about which sorts of brands they're going to be loyal to and which brands they're going to purchase.
 


John Gerzema

Studies & Statistics - Part 2

April 26, 2016

 

Interview with John H. Johnson PhD, author of the book Every Data

 

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Mike Carruthers:
How many times have you come across some new study that claims to prove one thing or disprove another?

 

John Johnson:
I’ve found news articles that said coffee causes cancer. And the next day I found another article that says coffee prevents cancer. I mean I’m a professional statistician and it’s confusing for me to disentangle these things.
 


John H. Johnson PhD

Studies & Statistics

April 25, 2016

 

Interview with John H. Johnson PhD, author of the book Every Data

 

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Mike Carruthers:
There’s always some new study or report or finding in the news that we’re supposed to believe however when you look closely at the data…

 

John Johnson:
One of the things I’ve found is I see data every day in the newspapers that the majority of the information people see is either misleading, out of context, or sometimes just plain wrong.
 


John H. Johnson PhD

Have You Been A Fraud Victim Without Knowing It?

December 2, 2015
 
Interview with Robert Boxberger, President of Finsphere
 
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Mike Carruthers:
If you do a lot of Christmas shopping with a credit or debit card this year you may end up paying for things you never bought. Here’s how…
 
Robert Boxberger:
When a customer gets their statement in January there are so many transactions that they have to go through and they have to remember what they did 30 days ago, that a lot of fraud actually goes unreported and ultimately paid for by the consumer.

Robert Boxberger

Men's Fashion Advice

November 20, 2015

 

Interview with Bob Baumann of Edward Baumann Clothiers Dallas, TX

 

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Mike Carruthers:
The clothes you wear matter and a lot of men don’t seem to get that.

 

Bob Baumann:
You know most men if they’re big their clothes are too tight if they’re small their clothes are too loose.
 

Benefits Of Being Cheap

October 8, 2015

 

Interview with Jeff Yeager, author of the book The Cheapskate Next Door: The Surprising Secrets of Americans Living Happily Below Their Means

 

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Mike Carruthers:
People who spend less than they earn and live beneath their means report a higher level of personal happiness. And in fact they often say…

 

Jeff Yeager:
Sure we could afford to spend more but why would we? It wouldn’t make us any happier.
 

 
Jeff Yeager

Why Little Things Matter

July 15, 2015

 

Interview with Tom Peters, author of the book The Little Big Things

 

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Mike Carruthers:
Let’s say you go into a restaurant and the food is good but the bathroom’s kind of gross. Will you remember the food and forget the bathroom?

 

Tom Peters:
The way human memory works you’re going to forget about the croissant and you’re going to remember the bathroom and you’re going to tell 10 friends. The truth of the matter is we remember the little stuff.
 


Tom Peters

How We Use Our Senses To Decide What To Buy

June 29, 2015

 

Interview with Martin Lindstrom, author of the book Brand Sense: Sensory Secrets Behind the Stuff We Buy

 

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Mike Carruthers:
You might think that your sense of sight is what you use most often to decide what products to buy, but it’s not.

 

Martin Lindstrom:
In order of ranking across every product category the most powerful sense we have is the sense of sound, followed by the sense of smell, and then followed by the sense of sight.
 


Martin Lindstrom

Too Much Stuff

March 23, 2015

 

Interview with James Wallman, author of the Stuff

 

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Mike Carruthers:
Are you experiencing “stuffocation”?

 

James Wallman:
“Stuffocation” is the idea that we have too much stuff. And go to the closet we open up the doors and it’s just full of stuff that we own but maybe there’s nothing in there that we particularly want to wear.
 


James Wallman

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