Get Your Emails Read By Others
- Length: 1:45 minutes (1.6 MB)
- Format: MP3 Mono 44kHz 128Kbps (CBR)
August 24, 2012
Interview with Ron Cates of Constant Contact
Ideally it’s going to be 40 characters or less and that includes spaces but I’m going to recommend it never ever go more than 49. At more than 49 characters two bad things happen. Open rates drop by about 13 or 14%, but the click-through rate (click to my link to buy my stuff, or visit my website, or find out more information) those drop 75%. And I just got the very best bad example of commercial email. It’s from Neman Marcus; it says “Fall fashions you cannot afford to miss”. And I looked at in my inbox and it said, “Fall fashions you cannot afford.”
And the best time to send email is 10:30 in the morning or 1:30 in the afternoon. And the best day of the week is Sunday.
We know that open rates on Sunday are pretty good because people like to scan their email before they go to work on Monday. But people don’t take action on Sunday’s just a scan. So the best action rates typically tend to happen on Tuesday, Wednesday and Thursday.