How To Be Fascinating

March 4, 2010

Interview with Sally Hogshead, author of the book Fascinate: Your 7 Triggers to Persuasion and Captivation

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Mike Carruthers:
Why is it that we find some people more fascinating than others?

Sally Hogshead:
The reason why they’re more fascinating is because they have an ability to elicit what I call the fascination triggers. There are 7 fascination triggers.
 

Sally Hogshead, author of the book Fascinate…

Power, lust, mystique, prestige, alarm, vice, and trust - and if you can activate these triggers when you’re talking with somebody then you’re going to be more fascinating to them. Oprah Winfrey, for example, she relies very heavily on trust. We know what to expect from her, she’s predictable, stable and comforting. Angelina Jolie, she uses lust, she draws us in and appeals to us in a more sensory way.

Being fascinating is all about being influential and persuasive.

So if you want the promotion, if you want to get asked out on the date, if you want to be listened to when you’re standing in front of a room you have to be able to communicate your ideas in a way that makes people, not just listen to you but act upon what you are saying.

So for example; in a business situation…

Because I need to get my point across I’m going to be more relying on the power trigger by commanding authority and respect. But if I’m going out with my friends I’m going to want to be using the trust trigger and communicating to my friends that they can rely upon me and feel comfortable with me. 

To hear the complete unedited interview, click here