A Key Secret To Achieve Success
- Length: 1:47 minutes (1.64 MB)
- Format: MP3 Mono 44kHz 128Kbps (CBR)
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April 21, 2009
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Mike Carruthers:
Scott McKain: |
 Scott McKain |
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Scott McKain, author of the book Collapse of Distinction
When I was a kid, the interstate highway was built through my hometown and along with it came McDonald's and then Wendy's and the local restaurants all of a sudden had competition that they weren't prepared for. Well in today's world it's not the interstate, it's the Internet that's bringing competitors right to your customers' desktops that weren't there just a few years ago.
But Scott says, that by being different, being distinct you can compete with anyone on any level - price is not always the issue.
Southwest Airlines is no longer the cheapest but we still get on there because we have fun on the flight - they take care of us like people whereas most airlines seem like they're more concerned about moving the plane than the people inside them.
And Scott says, distinction works no matter what you're selling.
I was on the phone with my sister in southern Indiana and they heat their house with heating oil (with fuel oil) and she told me who she picked to supply their heating oil and it wasn't the cheapest - it's the guy that will come out in the middle of the night and fix their furnace if there's a problem. So what's she's really buying is an experience to make sure that they don't get cold in the winter, where what he's actually selling is simply a commodity.
To hear part 2 of A Key Scecret To Achieve Sucsess, click here. |
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Air Jordan shoes are wildly popular and have been since the 1980s. In the malls, on the streets, and in school gyms, it seems like everyone is wearing Air Jordans. These high-top and mid-top sneakers are a fashion statement as well as a great piece of sports equipment that can enhance basketball performance. Their popularity is curious, as a style does not usually last as long as Air Jordans do. Here are some of the reasons why Air Jordans seem to be timeless.
Air Jordan Popularity Reason #1: Michael Jordan wore Air Jordans. This brand of footwear exploded on the market once Michael Jordan started wearing them during his amazing professional basketball career. When he started wearing these high-top basketball shoes, he shocked the sports world because they did not look like the traditional high-tops that professional basketball players were wearing. Even though the National Basketball Association banned him from wearing them, he put them on each time he walked on the basketball court. The fact that he was fined $5000 each time he wore the Air Jordans seemed to increase their popularity even more. Since then, Air Jordans seem to be the most highly sought-after sneakers on the shoe market.
If the Jordan Cover 3 doesn’t ring any
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The Jordan Pro Strong is a team model that gets its design from the Air Jordan XIII. With all of the team Jordans we have hated over the years, this is certainly not one of them. The Jordan Pro Strong is one of the most popular team models ever, so most of us should be happy with this retro. This latest Jordan Pro Strong comes in a familiar Black/Varsity Red/White colorway.
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