The Lure Of The Bargain
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May 28, 2012
Interview with Ellen Ruppel Shell, author of Cheap: The High Cost of Discount Culture
Ellen Ruppel Shell:
Ellen Ruppel Shell
Ellen Ruppel Shell, author of the book Cheap: The High Cost of Discount Culture …
But they got adapted into supermarkets and then relatively recently they got brought into department stores. When you don't have a shopping cart, on average you will buy one thing opposed to when you have one.One thing to think about when you're going shopping is to not use a shopping cart.
How you pay for items also influences what you buy.
We hate to part with money, all of us hate to part with money because we think of it as a loss - it's a bummer. Not with redit cards much less though; if we use credit cards the combinations of bargains and credit cards are a pretty dangerous combination.
Reference prices have a huge psychological impact on buyers. Even if you don't believe it mattresses are a classic case of where the reference price is always really high and the mattress is always on sale - and we really don't know what we are getting.