New Style Of Entrepreneurship

June 19, 2012

Interview with Chris Guillebeau, author of the book The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

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Mike Carruthers:
There’s a new style of entrepreneur emerging and you may be the perfect candidate.

Chris Guillebeau:
You know these days you can start a business without spending a lot of money, without a lot of lead time or prep time. A lot of the people that we talked with for the study their primary motivation was freedom and they wanted to more of what they love whether that was through fulltime business or just through a side project.
 

Chris Guillebeau, author of the book The $100 Startup surveyed 1500 solo entrepreneurs to see what motivated them to start a business.

One of the characteristics was curiosity and that’s how they kind of stumbled into their business model, was often by asking questions and seeking big profit where other people have kind of overlooked something. Another characteristic maybe was just the willingness to take action rather than remaining in paralysis.

In fact that willingness to give it a shot seems to be the key ingredient.

A lot of people have business ideas, just like a lot of people want to write a book or a lot of people want to travel but it’s only a minority of those people that kind of follow through.

Starting an internet based business seems to have a lot of appeal but it’s not the only option.

We talked to plenty of people who had started retail businesses and offline businesses but I do think it is somewhat easier to start an online business. Or even if it’s an offline business using online media to extract customers and clients and I do feel like the cost is much lower, the access to an existing marketplace is there and also these days more and more are becoming comfortable with online shopping.