Something You Should Know about Human Behavior


Branding Your Product Or Service

February 19, 2014

 

Interview with Tim Halloran, author of the book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

 

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Mike Carruthers:
For your product or service to compete in the marketplace it’s important to remember…

 

Tim Halloran:
We’re looking for everything we can to differentiate our brands from competitors. And there are only so many functional benefits and then it just becomes a kind of a game of one-upmanship.
 


Tim Halloran

How To Achieve That Big Goal

February 12, 2014

 

Interview with Sam Bennett, author of the book Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day

 
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Mike Carruthers:
Funny thing about people and the goals they set.
 
Sam Bennett:
Almost everybody has at least 1 project that they know that if they were to spend time on it, it would make a big difference in their lives. You know it’s something very close to their heart, something really important to them and somehow every single day we manage to get everything done for everybody else and not move forward – and it hurts.

Sam Bennett

The Illusion Of Time

February 7, 2014

 

Interview with George Lawrence-Ell, author of the book The Invisible Clock: A Practical Revolution in Finding Time for Everyone and Everything

 

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Mike Carruthers:
It seems for many of us that time runs our lives. But what is time exactly?

 

George Lawrence-Ell :
Time is a perception and we don't experience time the way that we measure it, in fixed units of hours and days, months and years. Two hours spent in a dentist chair is not two hours spent on a honeymoon.
 

 

 


George Lawrence - Ell

Identifying Your Strengths & Weaknesses

February 6, 2014

 

Interview with Marcus Buckingham, author of the book The One Thing You Need to Know: ... About Great Managing, Great Leading, and Sustained Individual Success

 

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Mike Carruthers:
Here's a good way to determine what your weaknesses are…

 

Marcus Buckingham:
It's an activity that when you're not doing it, you don't look forward to it and when you are doing it you can't wait to stop. Well, you're never going to learn to love that.
 


Marcus Buckingham

Handling The Big Stresses In Life - Part 2

February 5, 2014

 

Interview with Dr. Amit Sood, author of the book The Mayo Clinic Guide to Stress-Free Living

 

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Mike Carruthers:
When you feel stress you worry but when you’re really stressed out that worry can turn to fear.

 
Dr. Amit Sood:
Worry is healthy but fear is not healthy. Worry lets you cross the road with caution, fear freezes you on one side.

Dr. Amit Sood

Handling The Big Stresses In Life

February 4, 2014

 

Interview with Dr. Amit Sood, author of the book The Mayo Clinic Guide to Stress-Free Living

 

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Mike Carruthers:
Who hasn’t gotten stressed out over something?  And that stress you feel when that happens is basically you struggling with worry.

 
Dr. Amit Sood:
It is the struggle with what was, what is and what might be. It is our brain facing greater uncertainty than our brain is used to.

Dr. Amit Sood

Who Are You - What Should You Be?

January 31, 2014

 

Interview with Larry Ackerman, author of the book The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World

 

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Mike Carruthers:
You've heard this all of your life. You can be anything you want if you aim high and work hard.

 


Larry Ackerman:

But that's a lie. You can't be anything you want to be in this world. At the same time you have far more potential than you know.
 


Larry Ackerman

Getting Good At Saying No

January 28, 2014

 

Interview with Jana Kemp, author of the book No! How One Simple Word Can Transform Your Life

 

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Mike Carruthers:
Although it's difficult, being able to say "no" to people has some real benefits.

 

Jana Kemp:
When we learn to say no more effectively we actually feel less stress in our lives. By learning to say no and keeping our resolve other people start to respect our personal boundaries and our professional boundaries.
 


Jana Kemp

Making Changes That Stick

January 27, 2014

 

Interview with Caroline Arnold, author of the book Small Move, Big Change: Using Microresolutions to Transform Your Life Permanently

 

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Mike Carruthers:
New Year’s resolutions often fail, micro-resolutions often succeed.

 

Caroline Arnold:
One of the rules of a micro-resolution is pays off up front. So if I want to be neater and what I’m going to do is make my bed before I go to work and I’ve never done that before – that’s what I get, that’s my success.
 


Caroline Arnold

Setting & Achieving Goals

January 24, 2014

 

Interview with Steven M. Shapiro, author of the book Goal-Free Living: How to Have the Life You Want NOW!

 

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Mike Carruthers:
January is the month we tend to set our goals for the new year and for our future. But interesting thing about goals…

 

Steven M. Shapiro:
Goals are good if you use them in moderation, the problem for most people is that they tend to have a grip on you and they prevent you from really living life the way you really want to because you've convinced yourself that you will be happy when you achieve your goal.
 


Steven M. Shapiro

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