Power Of Likeability - Part 2

June 12, 2012

Interview with Rohit Bhargava, author of the book Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

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Mike Carruthers:
You’ve probably heard that we generally like people who are like us.

Rohit Bhargava:
So that’s certainly true but what it doesn’t mean is that we don’t like people who aren’t like us. The opposite part of it isn’t true. 
 

Rohit Bhargava, author of the book Likeonomics, says likeability is very important to both your personal and professional success and there are 5 elements to likeability.

Truth, relevance, unselfishness, simplicity and timing and really by putting those pieces together you can make yourself or your business more likeable.

Costco is a good example of a business that is very likeable.

Because what they do is, for example they have a hard and fast rule that they will not make more than a 15% margin on anything they sell. I mean this is not the ordinary thing that you tend to hear about. But the result of those behaviors is the customers of Costco are very loyal, they love the experience and they talk a lot about it.

Personal likeability for someone to get to like you personally requires that they really get to know you.

And so the challenge is when you’re in a networking sort of environment where it’s basically 200 people all in a room, how do you really focus on making a real connection with the people you do meet instead of just trying to have as many 2 minute conversations as you can. And part of the answer to that, I think, is stop focusing on volume and start focusing on quality.

To hear the complete unedited interview, click here.