Power Of Social Media
- Length: 1:45 minutes (1.61 MB)
- Format: MP3 Mono 44kHz 128Kbps (CBR)
June 4, 2012
Interview with Lon Safko, author of the book The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The number 1 thing is never, never, never; ever sell on a social network site, not on Twitter not on Facebook. The appropriate behavior is to be there to have a conversation, to make friends, to build a relationship.
However many companies take the attitude that if you can’t sell what’s the point?
If you are there, if you’re building a relationship, if you’re having a conversation when your customers and prospects are ready to buy they’re going to come to you first.
Social media is evolving, says Lon, and will soon become a standard marketing practice.
A lot of times I’ll walk into a Fortune 500 company and they introduce me to the Vice President of social media marketing and then I instantly say, “Before I leave would you introduce me to your Vice President of billboards.” And they look at me like what? Well in a couple of years there will be no distinction between social media and traditional media. The smart companies are going to take the 2 of these and put them into 1 comprehensive tool set and the companies that get that first are the ones that are going to be the most successful.