Real Risks Of Entrepreneurship

September 6, 2012

Interview with Tory Johnson, author of the book Spark & Hustle: Launch and Grow Your Small Business Now

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Mike Carruthers:
Starting a new business is often considered very risky.

Tory Johnson:
The truth is what’s riskier? To me risky, I learned risky was I assumed that some employer was just going to always be there to just give me a paycheck – that’s pretty risky.
 

Tory Johnson, author of the book Spark & Hustle, says if you’re thinking of being an entrepreneur remember you don’t have to know everything first.

You sort of discover that along the way and I think that exploration and curiosity is one of the most invigorating parts of entrepreneurship.  That you don’t know all of the answers or even what the questions are but that each day is a new discovery. So the passion you can’t replace that you have it or you don’t but everything else you can sort of learn as you go – you figure them out.

The statistic that the majority of new businesses fail prevents a lot of people from even trying. So why do businesses fail?

Businesses fail when they don’t have sales plain and simple. Yes sometimes it’s a family conflict or some random things like that but typically it’s lack of sales. So if you want to save your business focus on sales.

The Internet offers the lure of big online business success with all sorts of get rich quick schemes. Tory says don’t fall for them.

Give me a break small business is hard work if you work really hard you can build a lucrative small business. But if you’re looking for some get rich quick thing and you think that it’s just this little quick plug and play on the Internet – good luck.