Secrets Of Good Email Writing
- Length: 1:46 minutes (1.62 MB)
- Format: MP3 Mono 44kHz 128Kbps (CBR)
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August 7, 2009
Interview with Steven Griffith, author of Email Power Mike Carruthers:
Steven Griffith:
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 Steve Griffith |
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Steven Griffith, author of the book Email Power
It is important that you put your most important information right up front. And if there are multiple things that you want to address, you want to make it as concise as you can. And also you want to do it in a style that really meets their personal needs. So when you do send an email out, really look at what's in it for them, the receiver. And when we create messages that are receiver-focused we're going to get a stronger and better response.
By its nature, email is often informal but Steven cautions that particularly in business, appearance does count.
So if you have wrong grammar and misspelled words, it's a reflection on what I would compare to a sloppy dresser in person. So the more you address the formality of it, the better image you have.
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says it's important to understand that people don't read emails like they read a letter. They read it quickly and they very often don't read the whole thing.
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