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Get Your Ex Back

Something You Should Know about Computers

Will eBooks Replace Printed Books?

January 14, 2013

 

Interview with Rachel Chou, Chief Marketing Officer, Open Road Integrated Media

 

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Mike Carruthers:
Digital eBooks are becoming increasingly popular, will they 1 day outsell traditional printed books?

 

Rachel Chou:
I think certain types of books we’re seeing it already; the romances, the thrillers, the mysteries – for those genres’ you’re talking about +50%. The sales versus print have really skyrocketed.
 
Rachel Chou

New Media Vs. Old Media - Part 2

September 5, 2012

 

Interview with Dan Kennedy, author of the book No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World

 

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Mike Carruthers:
The very best way for organizations to sell people on their products and services has never changed.

 

Dan Kennedy:
We want people to feel like they are finding us coming our way of their initiative rather than feeling like they are being hunted down being hit over the head with a club.
 
Dan Kennedy

New Media Vs. Old Media

September 4, 2012

 

Interview with Dan Kennedy, author of the book No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World

 

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Mike Carruthers:
In the world of advertising and marketing there’s a perception that new media, social media is the way to success but there’s evidence to the contrary.

 

Dan Kennedy:
For example in fund raising in non-profit last year 70% of all new donor acquisition came by direct mail - but there’s increasing emphasis in social media in that industry.
 
Dan Kennedy

Get Your Emails Read By Others

August 24, 2012

 

Interview with Ron Cates of Constant Contact

 

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Mike Carruthers:
People don’t read email the same way they read a letter on a piece of paper. When you send someone an email…

 

Ron Cates:
They spend two to two and a half minutes and they scan it. They look at the upper left of the screen the most that gets the most view "heat." Then they look at headlines and a couple of sentences below…
 
Ron Cates

The Physical World Of The Internet - Part 2

August 22, 2012

 

Interview with Andrew Blum, author of the book Tubes: A Journey to the Center of the Internet

 

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Mike Carruthers:
When you send an email overseas or make an international phone call how does that information travel? Most people think those communications are by satellite.

 

Andrew Blum:
Which they very rarely are only in very special cases the vast majority of communications are through these undersea cables.
 
Andrew Blum

The Physical World Of The Internet

August 21, 2012

 

Interview with Andrew Blum, author of the book Tubes: A Journey to the Center of the Internet

 

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Mike Carruthers:
You often hear that the internet is a virtual world but actually the internet lives in physical buildings.

 

Andrew Blum:
Well the internet is a network of networks and those networks have to physically connect to each other somewhere. The vast majority of those networks connect to each other in a relatively short list of buildings.
 
Andrew Blum

Problems With Being Connected 24/7

July 5, 2012

 

Interview with Gayatri Devi, M.D., author of the book A Calm Brain: Unlocking Your Natural Relaxation System

 

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Mike Carruthers:
Being so electronically connected as we are today causes a lot of anxiety and stress as we rush around trying to keep up with everything and everyone.

 

Gayatri Devi, M.D.:
And what I’m trying to say is you can be successful and you can still be in a place of much less stress by just incorporating small things into your daily life.
 
Gayatri Devi, M.D.

Taking Great Photos With Your Smart Phone

July 3, 2012

 

Interview with Adam Bronkhorst, author of the book SnApp Shots: How to Take Great Pictures with Smartphones and Apps

 

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Mike Carruthers:
If you have an iPhone or other smart phone you have the ability to take some pretty cool pictures.

 

Adam Bronkhorst:
The only way to describe and say that I, in the palm of my hand I’ve got a whole photography studio, I’ve got a whole editing suite.
 
Adam Bronkhorst

Pitfalls of Getting Medical Information On The Web

May 28, 2009

Interview with Lisa Gualtieri Professor Tufts University Medical School www.lisagualtieri.com

 

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Mike Carruthers:
It's very common to go online to get health information from the Internet, particularly when you're sick because you want to know what's wrong with you before you go to the doctor. But that can cause a problem.

 

Lisa Gualtieri:
People are not talking with their doctors about what they find online and in some cases are actually using the information that they find to determine how current their physician's knowledge is.
Lisa Gualitieri

 

Your Online Privacy

January 16, 2012

 

Interview with Lori Andrews, author of the book I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy

 

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Mike Carruthers:
We’ve all heard the caution to be careful about what you post on Facebook or elsewhere online because it could come back to bite you.

 

Lori Andrews:
35% of employers say that they will not hire a person because of a Facebook post primarily having a drink in your hand.

 
Lori Andrews


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