Something You Should Know about Computers

Power Of Online Reviews

February 3, 2014


Interview with Itamar Simonson, author of the book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information




Mike Carruthers:
What people post in their online reviews is having a big impact on product success or failure.


Itamar Simonson:
Reviews from experts, from consumers – I think that completely changes how consumers make buying decisions.

Itamar Simonson

Making Your Computer Last A Long Time

January 16, 2014


Interview with Greg Go, Co-founder of




Mike Carruthers:
The average price for a computer today is about $700 and conventional wisdom is it’s good for about 3-5 years.


Greg Go:
And I love telling people that their computer should last more than 5 years and there are a few simple things they can do to extend the usefulness of their computer life.

Greg Go

Holiday Shopping Tools For 2013

November 25, 2013


Interview with Lisa Gerstner, Associate Editor, Kiplinger’s




Mike Carruthers:
As the holiday shopping season of 2013 gets into high gear there are some great new tools to help you save time and money - for instance the website


Lisa Gerstner:
And what we really like about it is there’s kind of a personal touch there. Their editors spend their day looking for the best deals and they write commentary like, “This is the lowest price we’ve seen in months on this product” -so really good place to look for that kind of stuff.

Lisa Gerstner

How Technology Controls Your Life

October 28, 2013


Interview with Anne Katherine, author of the book Boundaries in an Overconnected World: Setting Limits to Preserve Your Focus, Privacy, Relationships, and Sanity




Mike Carruthers:
Everyone knows you’re not supposed to talk or text on the phone while you’re driving so why does so many people still do it?


Anne Katherine:
We’ve been trained for many, many years to respond to a telephone ring. And so if a phone rings or a text bings while you’re in your car your hand will reach for that before your mind even engages.

Anne Katherine

Cool New Internet Technology

September 16, 2013


Interview with Marc Ostrofsky, author of the book Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play




Mike Carruthers:
Internet technology is changing many things in our lives for example for pet owners…


Marc Ostrofsky:
Most people know what chipping is for a dog if it’s lost you take it to the vet, the chip tells you who owns the dog.


Marc Ostrofsky

Lost Art Of Conversation

September 2, 2013


Interview with Eileen McDargh, author of the book Gifts from the Mountain: Simple Truths for Life's Complexities (BK Life (Hardcover))




Mike Carruthers:
Something's missing in the workplace and it's called conversation.


Eileen McDargh:
I know that when I hear people tell me, "I've never seen my boss, all I see are emails" - and you don't get emotionally connected to an email.

Eileen McDargh

Kids & Technology - Part 2

August 27, 2013


Interview with Dr. Catherine Steiner-Adair, author of the book The Big Disconnect: Protecting Childhood and Family Relationships in the Digital Age




Mike Carruthers:
When children spend too much time texting on their phone that can be a problem and the same thing applies to parents.

Dr. Catherine Steiner-Adair:
Children are experiencing a kind of profound disconnect from their parents. That they can’t get their parents attention when they need it and that their parents get crabby and cranky when they tell them something that’s actually right. Like; “I’m going to be late for school mommy if you don’t get off your computer.”

Dr. Catherine Steiner-Adair

Kids & Technology

August 26, 2013


Interview with Dr. Catherine Steiner-Adair, author of the book The Big Disconnect: Protecting Childhood and Family Relationships in the Digital Age




Mike Carruthers:
Technology allows us to connect with a lot of people all over the planet.

Dr. Catherine Steiner-Adair:
And yet at the same time research starts to show us now that we are less connected with one another in terms of meaningful deep relationships.

Dr. Catherine Steiner-Adair

Why Email & The Internet Are Free

June 10, 2013


Interview with Jaron Lanier, author of the book Who Owns the Future?




Mike Carruthers:
We all hate spam in our email. So why do we have it?


Jaron Lanier:
The reason spam exists is because it’s free to send email. And of course it’s not really free the truth is that this society spends many billions of dollars to cope with spam.

Jaron Lanier

Will eBooks Replace Printed Books?

January 14, 2013


Interview with Rachel Chou, Chief Marketing Officer, Open Road Integrated Media




Mike Carruthers:
Digital eBooks are becoming increasingly popular, will they 1 day outsell traditional printed books?


Rachel Chou:
I think certain types of books we’re seeing it already; the romances, the thrillers, the mysteries – for those genres’ you’re talking about +50%. The sales versus print have really skyrocketed.

Rachel Chou

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