Something You Should Know about Telecommunications


Is Social Media Dead?

October 23, 2014

 

Interview with Lon Safko, author of the book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

 

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Mike Carruthers:
Social media everybody’s talking about social media; Facebook, Twitter and the rest of them as the way to reach people and market products. But things are changing.

 

Lon Safko:
If it was 3 years ago if I was doing a webinar I could charge 150 bucks and get 100 people there. Then 2 years ago I could charge 50 bucks and get 100 people now I can’t get 50 people even if it’s free.
 


Don Safko

How To Improve Your Writing

October 8, 2014

 

Interview with Steven Pinker, author of the book The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century

 

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Mike Carruthers:
When you factor in texting and emailing we all write a lot so what makes writing good?

 

Steven Pinker:
A key ingredient is that writing has to be concrete. It has to give the reader something that they can see, or hear, or touch.

 


Steven Pinker

Benefits Of Technology

October 1, 2014

 

Interview with Clive Thompson, author of the book Smarter Than You Think: How Technology is Changing Our Minds for the Better

 

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Mike Carruthers:
Whether or not you like or you use computer technology you must admit it has done something remarkable.

 

Clive Thompson:
People are able to you know when they’re wondering about something or interest in something or passionate to broadcast what they’re thinking about and connect to other folks who they had no idea existed and go really deep with them.
 


Clive Thompson

The Power Of Social Media In Business

September 17, 2014

 

Interview with Mark Babbitt, co-author of the book A World Gone Social: How Companies Must Adapt to Survive

 

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Mike Carruthers:
Social media such as Facebook and Twitter have been dismissed by many business leaders as being a fad but more and more it seems that…

 

Mark Babbitt:
Socials not a fad it’s not going away this is the way that business is done. The Industrial age is dead, the social age is upon us and we need to embrace that.
 


Mark Babbitt

Being Connected To Technology 24/7

August 27, 2014

 

Interview with Michael Harris, author of the book The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection

 

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Mike Carruthers:
Internet and cellphone technology has certainly become a big part of our lives.

 

Michael Harris:
There’s now actually a 1:1 ratio between active cellphone accounts and people on the earth – which is amazing considering when I was born cellphones didn’t even exist.
 


Michael Harris

Truth About Love

August 12, 2014

 

Interview with Dr. Thomas Habib, author of the book If These Walls Could Talk: A Therapist Reveals Stories of Change and How They will Work for You

 

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Mike Carruthers:
Even in the very best relationships love can't always be there.

 


Dr. Thomas Habib:
In couples, it's the expectations of love we have; we talk about love as a constant when it isn't. What's constant is commitment.
 


Dr. Thomas Habib

How Technology Is Making The Workplace Obsolete

July 18, 2014

 

Interview with Richard Lieberman, author of the book Your Job And How Technology Will Change It

 

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Mike Carruthers:
Technology has changed the way many of us do our jobs and more changes are coming.

 

Richard Lieberman:
Right now people use technology as a tool to help them with their job. The big change is we’re going to see technology as a collaborator in doing your job.
 

 

What's Really True On The Internet

June 30, 2014

 

Interview with Charles Seife, author of the book Virtual Unreality: Just Because the Internet Told You, How Do You Know It’s True?

 

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Mike Carruthers:
The incredible amount of digital information available on the internet is causing some problems.

 

Charles Seife:
One of the things about digital information is that it’s flooding us in a way that we can’t keep up with – that there’s so much out there (much of which is false) that we can’t tell reality from fiction.
 


Charles Seife

Etiquette Rules In 2014

June 11, 2014

 

Interview with Peter Post,author of the book The Etiquette Advantage in Business, Third Edition: Personal Skills for Professional Success

 

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Mike Carruthers:
The rules of etiquette are constantly evolving and changing.

 

Peter Post:
What doesn’t change in etiquette is what we call some principles that drive how those manners are arrived at. And those principles are to be considerate, respectful and honest and those are timeless in cross cultural boundaries.

 


Peter Post

Power Of Online Reviews

February 3, 2014

 

Interview with Itamar Simonson, author of the book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

 

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Mike Carruthers:
What people post in their online reviews is having a big impact on product success or failure.

 

Itamar Simonson:
Reviews from experts, from consumers – I think that completely changes how consumers make buying decisions.
 


Itamar Simonson

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