Something You Should Know about Telecommunications


Getting People's Attention - Part 2

March 25, 2015

 

Interview with Ben Paar, author of the book Captivology: The Science of Capturing People's Attention

 

________________

 

Mike Carruthers:
One of the ways businesses and organizations get people to pay attention to them is using the principle of acknowledgement.

 

 

Ben Paar:
Which is that we pay attention to those who pay attention to us and provide us with validation or an identity.
 


Ben Paar

Getting People's Attention

March 24, 2015

 

Interview with Ben Paar, author of the book Captivology: The Science of Capturing People's Attention

 

________________

 

Mike Carruthers:
Getting people’s attention it’s something every business and person wants to do to but it’s harder than ever.

 

Ben Paar:
In 1986 there was a study that estimated that we were exposed to about 40-45 newspapers worth of information daily but 2006 that number jumped to 176.
 


Ben Paar

Computer & Smartphone Tricks - Part 2

January 6, 2015

 

Interview with David Pogue, author of the book Pogue's Basics: Essential Tips and Shortcuts (That No One Bothers to Tell You) for Simplifying the Technology in Your Life

 

________________

 

Mike Carruthers:
Did you know that if you have trouble reading small type on a website you can change it?

 

David Pogue:
It’s the plus key and on a Windows PC it’s the control key too. So control plus and control minus controls the text size. On the Mac it’s the command key the one that looks like a pretzel. So you go command plus, plus, plus and you’ve just made the type bigger.
 


David Pogue

Computer & Smartphone Tricks

January 5, 2015

 

Interview with David Pogue, author of the book Pogue's Basics: Essential Tips and Shortcuts (That No One Bothers to Tell You) for Simplifying the Technology in Your Life

 

________________

 

Mike Carruthers:
Of the millions of people who use their computer everyday a lot of them don’t realize that…

 

David Pogue:
When you’re on the web and you’re reading just hit the space bar to scroll down the next part of the page instead of using the mouse or the track pad – it’s just so easy to tap the space bar. And people are like you’re kidding I never knew that and it was right under their noses.
 


David Pogue

The Importance Of Face-To-Face Communication

November 17, 2014

 

Interview with Susan Pinker, author of the book The Village Effect: How Face-to-Face Contact Can Make Us Healthier, Happier, and Smarter

 

________________

 

Mike Carruthers:
So much of our communication today is electronic yet face-to-face contact turns out to be very important.

 

Susan Pinker:
Because interacting face to face releases a whole cascade of biochemical events that essentially provides biological resilience not only now but into the future.
 


Susan Pinker

Is Social Media Dead?

October 23, 2014

 

Interview with Lon Safko, author of the book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

 

________________

 

Mike Carruthers:
Social media everybody’s talking about social media; Facebook, Twitter and the rest of them as the way to reach people and market products. But things are changing.

 

Lon Safko:
If it was 3 years ago if I was doing a webinar I could charge 150 bucks and get 100 people there. Then 2 years ago I could charge 50 bucks and get 100 people now I can’t get 50 people even if it’s free.
 


Lon Safko

How To Improve Your Writing

October 8, 2014

 

Interview with Steven Pinker, author of the book The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century

 

________________

 

Mike Carruthers:
When you factor in texting and emailing we all write a lot so what makes writing good?

 

Steven Pinker:
A key ingredient is that writing has to be concrete. It has to give the reader something that they can see, or hear, or touch.

 


Steven Pinker

Benefits Of Technology

October 1, 2014

 

Interview with Clive Thompson, author of the book Smarter Than You Think: How Technology is Changing Our Minds for the Better

 

________________

 

Mike Carruthers:
Whether or not you like or you use computer technology you must admit it has done something remarkable.

 

Clive Thompson:
People are able to you know when they’re wondering about something or interest in something or passionate to broadcast what they’re thinking about and connect to other folks who they had no idea existed and go really deep with them.
 


Clive Thompson

The Power Of Social Media In Business

September 17, 2014

 

Interview with Mark Babbitt, co-author of the book A World Gone Social: How Companies Must Adapt to Survive

 

________________

 

Mike Carruthers:
Social media such as Facebook and Twitter have been dismissed by many business leaders as being a fad but more and more it seems that…

 

Mark Babbitt:
Socials not a fad it’s not going away this is the way that business is done. The Industrial age is dead, the social age is upon us and we need to embrace that.
 


Mark Babbitt

Being Connected To Technology 24/7

August 27, 2014

 

Interview with Michael Harris, author of the book The End of Absence: Reclaiming What We’ve Lost in a World of Constant Connection

 

________________

 

Mike Carruthers:
Internet and cellphone technology has certainly become a big part of our lives.

 

Michael Harris:
There’s now actually a 1:1 ratio between active cellphone accounts and people on the earth – which is amazing considering when I was born cellphones didn’t even exist.
 


Michael Harris

Something You Should Know - Blogged