February 26, 2010

 

Interview with Dr. Frank Luntz, author of the book Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear

 

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Mike Carruthers:
Words can be tricky business: take the word "accountable" - it sounds strong, trustworthy and responsible - but in communication like advertising, research shows that accountable is deadly.

 

Dr. Frank Luntz:
If you tell me that the company is accountable, it must mean that they're doing something bad that they have to be accountable for.
 


Dr. Frank Luntz


February 25, 2010

 

Interview with Allan Pease, author of the book Why Men Want Sex and Women Need Love: Solving the Mystery of Attraction

 

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Mike Carruthers:
In male/female attraction…

 

Allan Pease:
One of the things we found with women (everywhere in the world, we went to 33 cultures) they’re attracted to a man who can make them laugh.
 


Allan Pease

Allan Pease, author of the book Why Men Want Sex and Women Need Love

 


February 24, 2010

 

Interview with Allan Pease, author of the book Why Men Want Sex and Women Need Love: Solving the Mystery of Attraction

 

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Mike Carruthers:
What attracts men and women to each other is still rooted in very primitive instincts. For example…

 

Allan Pease:
When a woman’s looking at a man she’s evaluating his potential as a partner based on his ability to provide resources, which is a very ancient drive – resources means to provide food, protection, shelter.
 


Allan Pease


February 23, 2010

 

Interview with David Zyla, author of the book The Color of Style

 

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Mike Carruthers:
What color really looks good on you? You can start by looking at the veins on your wrist.

 

David Zyla:
And the color that’s there could be purple, it could be blue, it could be green, and then if you go further, look at which shade of purple, blue or green is that and that is your "dramatic" color.
 


David Zyla

Fashion expert David Zyla, author of the book The Color of Style...

 


February 22, 2010

 

Interview with Martin Lindstrom, author of the book Brand Sense: Sensory Secrets Behind the Stuff We Buy

 

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Mike Carruthers:
You might think that your sense of sight is what you use most often to decide what products to buy, but it’s not.

 

Martin Lindstrom:
In order of ranking across every product category the most powerful sense we have is the sense of sound, followed by the sense of smell, and then followed by the sense of sight.
 


Martin Lindstrom


February 19, 1020

 

Interview with Terry R. Bacon, author of the book What People Want: A Manager's Guide to Building Relationships That Work

 

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Mike Carruthers:
A lot of managers are lousy at their job and the process of promoting managers is a big part of the problem.

 

Terry Bacon:
A lot of managers are promoted because they're very good technically at what they do.  And they're so good technically, they're promoted into positions of management, often without having a real aptitude for people and usually without any real good training on how to manage people.
 


Terry R. Bacon


February 18, 2010

 

Interview with Francine Russo, author of the book They're Your Parents, Too!: How Siblings Can Survive Their Parents' Aging Without Driving Each Other Crazy

 

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Mike Carruthers:
Adult children often become the caregivers to their elderly parents and when siblings are involved it can get complicated.

 

Francine Russo:
It is a major emotional passage and emotions will be blown way out of proportion.
 


Francine Russo

Francine Russo, author of the book They're Your Parents, Too! …

 


February 17, 2010

 

Interview with William Sears, M.D., author of the book Prime-Time Health: A Scientifically Proven Plan for Feeling Young and Living Longer

 

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Mike Carruthers:
To be healthy you can’t go wrong following mom’s advice.

 

William Sears, M.D.:
You know (your) mother summed this up years ago when she said, “Eat your fruits and veggies and go outside and play” – that was the key to health at all ages.

 


Dr. William Sears


February 16, 2010

 

Interview with William Sears, M.D., author of the book Prime-Time Health: A Scientifically Proven Plan for Feeling Young and Living Longer

 

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Mike Carruthers:
How healthy you are and how healthy you stay is in large part up to you.

 

William Sears, M.D.:
I think that many people don’t realize for example, that their bodies make their own internal medicine – that if you do certain things, your body is a walking pharmacy.

 
 


Dr. William Sears

Dr. William Sears, author of the book Prime-Time Health

 


February 15, 2010

 

Interview with Melanie Billings-Yun, author of the book Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships

 

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Mike Carruthers:
You negotiate when you try to get someone else to agree to do something, but getting someone to agree to do something and having them actually do it are not the same thing.

 

Melanie Billings-Yun:
Psychological studies have shown that people do not feel committed to agreements that they felt they were bullied into or forced to make and will find ways to get back at you.
 


Melanie Billings-Yun


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