January 5, 2016
Interview with Harry Beckwith, author of the book Unthinking
Back in the '60s the Beatles exploded like nothing we’d ever seen before -and some research helps explain why.
Well, they did a very good job of making the audience feel that they were singing to them. That was a big part of it. They don't sing about Peggy Sue but they sing to you, and they say, "I want to hold your hand."