November 22, 2013
Interview with Brian Wansink, Professor of Marketing & Nutritional Science, Cornell University
Your supermarket is laid out in a very deliberate way. Produce on the side, dairy in the back, frozen food in the middle... it’s all to move you throughout the store and keep you there longer. Why?
Brian Wansink, PhD:
The longer we end up lingering in a grocery store the more we end up buying. If the frozen foods, like the desserts and things initially met us as we walked in, we'd buy these things, but then we'd feel rushed through the rest of the store to kind of get out, before the stuff melted or spoiled.