November 15, 2013

 

Interview with Terry Vavra, co-author of the book Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

 

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Mike Carruthers:
In discussing customer service you’ve probably heard it said that it’s more efficient to keep an existing customer than to get a new one. 

 

Terry Vavra:
That is just absolutely false. The fact of the matter is that businesses have essentially three types of customers.
 


Terry Vavra


November 14, 2013

 

Interview with Elliott Connie, author of the book  The Solution Focused Marriage: 5 Simple Habits That Will Bring Out the Best in Your Relationship

 

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Mike Carruthers:
When a relationship is in trouble the natural tendency is to first figure out what went wrong in order to fix it.

 

Elliott Connie:
But that’s just as silly to me as before I can lose weight I have to have a full understanding on how I gained it. It makes no sense whatsoever.
 


Elliott Connie


November 13, 2013

 

Interview with David Pogue who wrote the forward to the new National Geographic book National Geographic Science of Everything: How Things Work in Our World

 

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Mike Carruthers:
Do you know what shellac is?

 

David Pogue:
You know that liquid you paint on things to make them shiny, we have edible shellac on our milk duds and our apples and our raisinets. But nobody knows really where it comes from or how it got its name.
 


David Pogue


November 12, 2013

 

Interview with David Pogue who wrote the forward to the new National Geographic book National Geographic Science of Everything: How Things Work in Our World

 

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Mike Carruthers:
We often take it for granted but there is fascinating science all around us for example microwave ovens.

 

David Pogue:
I think the microwave is a classic example of a modern technology that we push a button it does what we want but we have no real clue what’s happening.
 


David Pogue


November 11, 2013

 

Interview with Bob Burg, author of the book Adversaries into Allies: Win People Over Without Manipulation or Coercion

 

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Mike Carruthers:
If you’re going to get people to do what you want, to buy what you sell you have to remember that…

 

Bob Burg:
All things being equal people will do business with, they’ll allow themselves to be influenced by, they’ll be open to the ideas of those people they know, like and trust.
 


Bob Burg


November 8, 2013

 

Interview with Laura Dellutri, author of the book Speed Cleaning 101: Cut Your Cleaning Time in Half!

 

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Mike Carruthers:
Probably the worst place to keep your toothbrush is in the toothbrush holder in your bathroom.
 


Laura Dellutri:

And the reason why is because every time we flush our toilets, the water aerosolizes up to twenty feet in the air and it lands on everything.
 


Laura Dellutri


November 7, 2013

 

Interview with Jeff Olson, author of the book The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness

 

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Mike Carruthers:
Seldom does success come quickly. More often it’s the result of doing little things consistently over time.

 

Jeff Olson:
It’s really a simple concept of successful people do little things that seem to make no difference at all in the act of doing them. But they just do them over and over and over (consistency) until the compounded affect kicks in.
 


Jeff Olson


November 6, 2013

 

Interview with Dr. Norman Rosenthal, author of the book The Gift of Adversity: The Unexpected Benefits of Life's Difficulties, Setbacks, and Imperfections

 

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Mike Carruthers:
Adversity; tough times they happen to all of us.

 

Dr. Normal Rosenthal:
Adversity is a necessary part of life that it happens in 3 contexts; bad luck, bad judgment and when you voluntarily take on the adversity.
 


Dr. Norman Rosenthal


November 5, 2013

 

Interview with Lisa Popeil, Vocal Coach
www.popeil.com

 

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Mike Carruthers:
If you don’t like the sound of your own voice you can change it.

 

Lisa Popeil:
For instance if you’ve grown up with parents who speak too low or speak too high or have a heavy accent it’s going to impact how you speak because there’s no school you go to, no one teaches you to speak.
 


Lisa Popeil


November 4, 2013

 

Interview with Tomas Chamorro-Premuzic, PhD, author of the book Confidence: The Surprising Truth About How Much You Need - and How to Get it

 

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Mike Carruthers:
Low self-esteem and lack of self-confidence are problems that get talked about a lot but the real problem may be just the opposite.

 

Tomas Chamorro-Premuzic, PhD:
There are a lot more people in the over-confidence bracket or category than in the under-confidence bracket. Most people think that they are much better than average which is statistically impossible. 
 


Dr. Tomas Chamorro-Premuzic


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