December 18, 2013

 

Interview with Jonathan Bailor, author of the book The Calorie Myth: How to Eat More, Exercise Less, Lose Weight, and Live Better

 

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Mike Carruthers:
In order to lose weight the evidence has become pretty clear that the best way to do it is all about…

 

Jonathan Bailor:
Focusing on food quality rather than calorie quantity.
 


Jonathan Bailor


December 17, 2013

 

Interview with William McEwen, author of the book Married to the Brand: Why Consumers Bond with Some Brands for Life

 

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Mike Carruthers:
Customers are loyal to products, services and stores because apparently they want to be loyal.

 

William J. McEwen:
One of the women that we spoke to gave what I thought was a great quote, "If they were to stop making it my life would end." She was talking about Miracle Whip Salad Dressing.
 


William J. McEwen


December 16, 2013

 

Interview with Dr. Sandeep Grewal, author of the book Dementia Express: Lose Your Memory in 100 Ways: Brain Boosters Included!

 

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Mike Carruthers:
You might think that working to keep your brain sharp is something just old people have to worry about. However there is something called your neuro-cognitive reserve.

 

Dr. Sandeep Grewal:
The more you exercise your brain in the beginning in your life the slower it’s going to decline later.
 


Dr. Sandeep Grewal


December 13, 2013

 

Interview with Bill Schley, author of the book Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea

 

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Mike Carruthers:
Everyone in business today is talking about branding; you've got to have a brand, what is a brand?

 

Bill Schley:
When people think of your name, you stand for something that's different than all of your competitors that people want.
 


Bill Schley


December 12, 2013

 

Interview with Scott Mowbray, co-author of the book The Unforgettable Photograph: 228 Ideas, Tips, and Secrets for Taking the Best Pictures of Your Life

 

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Mike Carruthers:
Anyone can take a photograph but taking a great photograph takes some effort.

 

Scott Mowbray:
You know I think the 1st rule is don’t take pictures of something that you can buy postcards about. So if you’re going to the Eiffel Tower the question is how do you interact with that thing? 
 


Scott Mowbray


December 11, 2013

 

Interview with Scott Mowbray, co-author of the book The Unforgettable Photograph: 228 Ideas, Tips, and Secrets for Taking the Best Pictures of Your Life

 

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Mike Carruthers:
With digital technology more people than ever are taking photographs. But truly great photos still elude many of us. What makes a great photo?

 

Scott Mowbray:
Well a great shot in the end is one that you emotionally react to. I mean it’s really about shooting the moment and not the person in that sense.
 


Scott Mowbray


December 10, 2013

 

Interview with Deidre Combs, author of the book Worst Enemy, Best Teacher : How to Survive and Thrive with Opponents, Competitors, and the People Who Drive You Crazy

 

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Mike Carruthers:
How often have you gotten yourself in trouble by reacting to something someone said or wrote without stepping back and really thinking about it before you respond?

 

Deidre Combs:
Here's one tip that I use: is to remember if I want to respond right away, I shouldn't.
 


Deidre Combs


December 9, 2013

 

Interview with Cameron Huddleston, Contributing Editor Kiplinger Magazine
www.kiplinger.com

 

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Mike Carruthers:
Now that we’re in the midst of the holiday shopping season you would think that prices on everything are low and that everything’s on sale.

 

Cameron Huddleston:
But not everything does go on sale; seasonal items in particular, cold weather apparel  you’re going to find better deals on that at the end of the season – so that’s going to be in January.
 


Cameron Huddleston


December 6, 2013

 

Interview with Bill Sones, author of the book Can a Guy Get Pregnant?: Scientific Answers to Everyday (and Not-So-Everyday) Questions

 

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Mike Carruthers:
I’m sure you’ve heard it said that 1 dog year is equal to 7 human years but that’s not exactly right.

 

Bill Sones:
A good rule is the "15" "10" "3" rule. The first dog year is about 15 years the second one 10 years and then like 3 from there on.
 


Bill Sones


December 5, 2013

 

Interview with Mark Eppler, author of the book Management Mess-Ups: 57 Pitfalls You Can Avoid (And Stories of Those Who Didn't)

 

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Mike Carruthers:
Can you image a business losing a big account over 60 cents? It happened. 

 

Mark Eppler:
Well, this was a situation where a man came into the bank cashed a check, when he left he asked the receptionist to validate his parking ticket.
 


Mark Eppler


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