December 13, 2013

 

Interview with Bill Schley, author of the book Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea

 

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Mike Carruthers:
Everyone in business today is talking about branding; you've got to have a brand, what is a brand?

 

Bill Schley:
When people think of your name, you stand for something that's different than all of your competitors that people want.
 


Bill Schley


December 12, 2013

 

Interview with Scott Mowbray, co-author of the book The Unforgettable Photograph: 228 Ideas, Tips, and Secrets for Taking the Best Pictures of Your Life

 

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Mike Carruthers:
Anyone can take a photograph but taking a great photograph takes some effort.

 

Scott Mowbray:
You know I think the 1st rule is don’t take pictures of something that you can buy postcards about. So if you’re going to the Eiffel Tower the question is how do you interact with that thing? 
 


Scott Mowbray


December 11, 2013

 

Interview with Scott Mowbray, co-author of the book The Unforgettable Photograph: 228 Ideas, Tips, and Secrets for Taking the Best Pictures of Your Life

 

________________

 

Mike Carruthers:
With digital technology more people than ever are taking photographs. But truly great photos still elude many of us. What makes a great photo?

 

Scott Mowbray:
Well a great shot in the end is one that you emotionally react to. I mean it’s really about shooting the moment and not the person in that sense.
 


Scott Mowbray


December 10, 2013

 

Interview with Deidre Combs, author of the book Worst Enemy, Best Teacher : How to Survive and Thrive with Opponents, Competitors, and the People Who Drive You Crazy

 

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Mike Carruthers:
How often have you gotten yourself in trouble by reacting to something someone said or wrote without stepping back and really thinking about it before you respond?

 

Deidre Combs:
Here's one tip that I use: is to remember if I want to respond right away, I shouldn't.
 


Deidre Combs


December 9, 2013

 

Interview with Cameron Huddleston, Contributing Editor Kiplinger Magazine
www.kiplinger.com

 

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Mike Carruthers:
Now that we’re in the midst of the holiday shopping season you would think that prices on everything are low and that everything’s on sale.

 

Cameron Huddleston:
But not everything does go on sale; seasonal items in particular, cold weather apparel  you’re going to find better deals on that at the end of the season – so that’s going to be in January.
 


Cameron Huddleston


December 6, 2013

 

Interview with Bill Sones, author of the book Can a Guy Get Pregnant?: Scientific Answers to Everyday (and Not-So-Everyday) Questions

 

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Mike Carruthers:
I’m sure you’ve heard it said that 1 dog year is equal to 7 human years but that’s not exactly right.

 

Bill Sones:
A good rule is the "15" "10" "3" rule. The first dog year is about 15 years the second one 10 years and then like 3 from there on.
 


Bill Sones


December 5, 2013

 

Interview with Mark Eppler, author of the book Management Mess-Ups: 57 Pitfalls You Can Avoid (And Stories of Those Who Didn't)

 

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Mike Carruthers:
Can you image a business losing a big account over 60 cents? It happened. 

 

Mark Eppler:
Well, this was a situation where a man came into the bank cashed a check, when he left he asked the receptionist to validate his parking ticket.
 


Mark Eppler


December 4, 2013

 

Interview with Art Markman, PhD, author of the book Smart Change: Five Tools to Create New and Sustainable Habits in Yourself and Others

 

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Mike Carruthers:
Changing any significant behavior like losing weight is hard - partly because we typically don’t have a plan.

 

Art Markman, PhD:
So if you don’t have a plan for how you’re going to change your behavior then invariably something comes up that’s going to get in your way. It could be a temptation like that wonderful ice cream setting itself in your path.
 


Art Markman PhD


December 3, 2013

 

Interview with Art Markman, PhD, author of the book Smart Change: Five Tools to Create New and Sustainable Habits in Yourself and Others

 

________________

 

Mike Carruthers:
If you’ve ever tried to alter a habit or make some significant change in your life you know it can be difficult.

 


December 2, 2013

 

Interview with Donna Skeels Cygan, author of the book The Joy of Financial Security: The art and science of becoming happier, managing your money wisely, and creating a secure financial future.
www.joyoffinancialsecurity.com 

 

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Mike Carruthers:
Money may not buy happiness.

 

Donna Skeels Cygan:
But it most certainly impacts our happiness and I just wanted to come up with some strategies that people can use to help them with their finances as well as make them happier.
 


Donna Skeels Cygan


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