Transcripts


 

January 10, 2007:
Persuasion
Interview with Alan Axelrod, author of Getting Your Way Everyday


Mike Carruthers:
You can be more persuasive if you understand how persuasion works.

Alan Axelrod:

What it comes down to is a good persuasive argument begins by your putting yourself in the place of the person or persons you want to persuade.

Alan Axelrod, author of the book Getting Your Way Everyday

And thinking about what they want, what benefits they desire to have and constructing a persuasive argument that is going to tell them doing what you want them to do - accepting your point of view will be of benefit to them.

Being persuasive is a skill - it's tactical and it's best done by preparing.

Most situations where you have to be persuasive - you can go into it prepared, you can sort of rehearse a speech. We have this prejudge that says that we should be spontaneous and that's what is most genuine is being spontaneous, well that's nonsense. If you have a situation that you can rehearse and prepare for and it's an important situation, you better rehearse and prepare for it.

And Alan says if you're going to be persuasive in person, stand tall.

Tall people are just more persuasive than short people. I mean that sounds ridiculous but study after study has proven this if you're tall you have a sort of built in advantage, and that works by the way whether or not you're male or female.

Tomorrow, more ways to improve your persuasive ability I'm Mike Carruthers and that's Something You Should Know.



 
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