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Mike
Carruthers:
Creativity - it isn't a gift that only a few people have.
Tim Hurson:
The research is very clear - people who come up with great ideas do so because
they follow (whether consciously or not) a systematic approach to coming up with
those ideas. Tim
Hurson, author of the book Think
Better… And
one of the things that they do is separate the idea generation part of thinking
(that's the kind of thinking that you have when you're in the shower or when you're
drifting off to sleep) - they separate that from the critical thinking (which
is the judgmental). And I don't mean that in a negative sense, I mean the evaluative
kind of thinking. Simply by separating those two things, you are able to generate
a list of more ideas that then you can evaluate. So
the first part of creativity is to simply come up with lots of ideas to solve
a problem. It's
like a little kid. When kids are creative what they do is they literally shout
out ideas; they go, "I've got an idea, I've got an idea, I've got an idea."
They're not discussing them, they're not thinking about them - they're just throwing
them out into the universe. So that's the creative side of thinking. The critical
side is very, very different. It wants to actually evaluate and judge and focus
down on ideas. Now you combine those two (balance them, separate them in a sense),
creative (make a long list of ideas), critical (select the best of those ideas
using your critical thinking) and suddenly you can have some really exciting ideas. Tomorrow,
how to make sure you capture all of your good ideas - I'm Mike Carruthers and
that's Something You Should Know.
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