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Mike
Carruthers:
You've probably come up with some really great ideas in your lifetime.
Tim Hurson:
Think of the last time that you were in the shower
and you're just kind of daydreaming, drifting along - you probably have hundreds
and hundreds of ideas. But what happens is that we don't have a mechanism to capture
them. So that by the time we pull back that shower curtain or open the shower
door - they're gone, we've forgotten them. Tim
Hurson, author of the book Think
Better…
We've all had the experience with having the world's
greatest idea that we can't remember. I don't think Thomas Edison is unique in
having the ideas. I think Thomas Edison is unique in having been able to capture
the ideas. Virtually every great thinker that we can name captured their ideas
by, in most cases, writing them down. Of
course there is no way to tell how many ideas you have to come up with in order
to find that magic one idea, however… There
is really good scientific evidence that suggests that in any brainstorming session,
the first third of the ideas that people come up with are usually mundane, run
of the mill, everybody's-thought-of-them-before ideas. Then you get to what we
call the second third. Now the second third we're starting to stretch because
we're in new territory, we're not repeating old ideas. And if you can stretch
even further and get to what is called the third third - that's where the diamonds
lie, that's where the energy is, that's where all of the potential lies. You
can link to Tim's website from ours: somethingyoushouldknow.net
I'm Mike Carruthers and that's Something You Should Know.
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