Transcripts


 

February 14, 2007:
Importance Of How You Say, What You Say
Interview with Dr. Frank Luntz, author of Words That Work


Mike Carruthers:
How you say what you say, particularly when you're upset, has a lot to do with how things turn out.

Dr. Frank Luntz:

More often than not, the American approach today is to use anger and intensity of your communication when the exact opposite approach works more effectively.

Dr. Frank Luntz, author of the book Words That Work, says the perfect example is when you get pulled over for speeding.

The first thing you have to understand is who's in the power position - it's fascinating to watch how so many people try to get out of paying a ticket by being rough on the police officer. It's amazing how two words, "I'm sorry" changes the entire dynamic between the driver and the cop. Instead of trying to say, "I wasn't going that fast" or "Your device is wrong", you're basically pleading to their compassion - more often than not you'll get it.

Dr. Luntz believes that men don't fully appreciate the power of flowers in communicating with women.

For guys that don't know how to say you're sorry when you've done something stupid, that rose says more than almost any words could - and that's part of human communications. And the most powerful arrangement is one you put together yourself, not one that you buy at a store - but you take the time to create an arrangement; it sounds so sappy and yet it can fix an awful lot of problems. "I'm sorry" with a beautiful bouquet can fix an awful lot.

Tomorrow, more fascinating insight into how we communicate - I'm Mike Carruthers and that's Something You Should Know.

 
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