Mike
Carruthers:
There is a simple secret to effective verbal communication.
Arch
Lustberg:
When you open your mouth you want your message to get
across and the only way you'll get it across is if your audience likes you. Likeability
wins. It wins the job, the promotion, the sale, the election and the acquittal. Arch
Lustberg, author of the book How
To Sell Yourself , says the most important element of likeability is the open
face. Ronald Regan
had it, Bill Clinton had it - I say it's a loving face. We look at a baby and
you know what we do? We open our eyes and we say, "Hi". I realize we
can't do that with adults. "How you doing, how are you?" But there's
something about that that says to the baby, "I love you." And when you
make intellectual love to your audience they can't help but like you back. And
the way you make an open face is… You
give me more eye. The eyes are the window to the soul. You raise your brows and
you're giving me more eye. The
other element of likeability when you speak is the gesture. The
open face says "I care" and the gesture says "I share." You're
hugging me with…when you do a two-handed gesture. You're shaking my hand when
you do a one-handed gesture. But like a smile, the gesture has to be appropriate
and it has to be genuine. So you have to be comfortable with gesture. You
can link to Arch's website from ours: somethingyoushouldknow.net
I'm Mike Carruthers and that's Something You Should Know. | 
