Transcripts

Dr. Jerry Wind, co-author of the book, The Power Of Impossible Thinking…

It was generally believed that no one could run the mile faster than four minutes. When he broke it, within three years, there were sixteen others runners that broke the four-minute. People had the mental barrier on the four-minute mile. They knew that no one could do it faster and they didn't break it. The minute that they realized that it could be done you had the sixteen other runners who did it. The challenge to every one of us is; what are our four-minute mile barriers?

Dr. Wind believes that by constantly challenging the status quo you find great opportunity. A good example is Starbucks, which started out selling coffee. But just because that's all they sold didn't mean that's all they had to sell. So, they started adding other products.

For example, frappuccino. If you think about some of the purists that started Starbucks, they were startled when people suggested a product such as frappuccino, because it's not the ideal type of coffee. Frappuccino accounts for about 20% of Starbucks sales. So, they continuously innovate. The mark of the good company is not someone who is doing it once. But it's the mark of the company that continuously innovate.

At somethingyoushouldknow.net I'm Mike Carruthers and that's Something You Should Know.