Transcripts


 

April 12, 2005:
21st Century Skills For Success
Interview with Daniel Pink author of the book, A Whole New Mind website:www.danpink.com

Mike Carruthers:
In looking forward to your future success it's important to note that the information age appears to be ending. In other words…

Dan Pink:
The abilities that used to get you ahead; the logical, linear, computer-like, those abilities are still necessary but they're no longer sufficient.

Daniel Pink, author of the book, A Whole New Mind

And if you really want to get ahead today you have to master a set of abilities that we've often overlooked and undervalued. And these abilities, I think, are characteristic of the right side of our brain; they are empathic, holistic, artistic.

There are three forces at work in this economy that make these skills so important.

One of them is abundance. We're so wealthy you can't sell a product, a service or an experience that just works, it has to be cool and nifty and beautiful and transcendent. At the same time we have Asia. Asia is all sorts of left-brain knowledge work; basic computer programming, basic accounting, going over seas. The third factor is automation. All kinds of white-collar work is being automated.

In short, Daniel says technical routine ability is becoming less important and creative artistic ability is becoming more important.

General Motors, the head of General Motors North America, Bob Lutz says that he thinks that General Motors is in the art business. It's art, entertainment and mobile sculpture that coincidentally happens to provide transportation. Well, I mean if General Motors is the in art business then all of us in some fashion are in the art business.

Tomorrow how abundance has changed our economy, I'm Mike Carruthers and that's Something You Should Know.

 
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