Transcripts

David Perry:
Let's be honest, employers hire people to solve problems, not because you're a great guy. They don't know you're a great guy or a great gal until well after they've hired you.

David Perry, co-author of the book, Guerrilla Marketing For Job Hunters…

You have to understand you don't need to impress employers with your credentials you need to communicate with them. And that means talking about the things that they talk about; their issues, their problems, your solution, as you.

Too often when we communicate with employers we don't stand out because we use very boring language.

Well, let's take email for example, I get two thousand emails a day and most of them sound like this; the subject line will say, "Sales resume attached for your review." Why would I care? It totally lacks any sizzle and it's short on specifics. So, if you wanted to re-write that title for an email you'd say something like, "Mike, how many VP of sales can generate one hundred and fifty million dollars in new revenues in three years?" - now that gets my attention.

David has an excellent technique for getting a hold of people who are hard to get a hold of, and that's to call between six and eight in the morning.

Because senior executives are in the office between that period, I mean they all are. And if you absolutely can't do it in the morning or you want to get a jump on the next day then you start calling at six o'clock at night- they're all still there. But between nine and five there's a myriad of gatekeepers between you and who you want

At somethingyoushouldknow.net I'm Mike Carruthers and that's Something You Should Know.