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May 6, 2005:
The Perils Of Email
Interview with Brian Fugere, author of
Why Business People Speak Like Idiots

Mike Carruthers:
Ever been tempted to use an email to address or respond to a difficult situation with someone because well, it avoids that confrontation. Well, think about this…

Brian Fugere:
Email is exactly the wrong medium to have any sort of difficult conversation. Invariably on email it escalates before it gets easier.

Brian Fugere, co-author of the book, Why Business People Speak Like Idiots…

There's some famous studies done by the name of Marabian, back in the 70tys it shows in communication, 7% of what is actually communicated is the content the actual content of what is said. 93% is communicated via tonality, body language and everything other than content. And yet when we work on email we're able to convey the 7% very well but not the 93%. People are genetically coded to get their meaning from tone and from body language and from other cues and we kind of have forgotten that.

And of course we all know that because everyone has either sent or received an email that was taken the wrong way. So Brian's advice…

Get off email and pick up the damn phone and have a conversation. People have forgotten the quaint art of the conversation and the fact that talking live one on one is a way to get a lot more done convey a lot more meaning, build relationships. It has gotten, it's gotten almost ludicrous.

At somethingyoushouldknow.net I'm Mike Carruthers and that's Something You Should Know.


 
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