Mike
Carruthers:
More
and more people want to and are becoming entrepreneurs. But before
you start up your business idea, you should be aware of the character
traits successful entrepreneurs have.
Rieva Lesonsky:
The first is a positive attitude - it sounds kind of
sappy but you really need to think positively and be an optimist
because you're going to encounter a lot of negativity along the
way.
Rieva Lesonsky,
Editorial Director at Entrepreneur Magazine and author of the
book Start
Your Own Business…
And the second
is you have to be a dreamer. A lot of people say dreamers don't
do things - I really disagree with that. You have to dream it
first. You come up with the idea, you come up with your goal
and then you set about pursuing that to make it happen.
The high failure
rate of new businesses scares off many people from becoming
entrepreneurs.
But I think you
have to look at why businesses fail. And in a lot of cases they
fail because there was not a good plan going into it - how much
money they were going to have to invest, how much advertising/marketing
they needed to do.
About forty percent
of new businesses fail in the first few years, says Rieva, but
thanks to technology, that's a lot better than the eighty percent
failure rate just a few years ago.
You know instead
of hiring people, you can buy some software and some hardware.
So your outgo going in is so much less, your overhead is less.
The advent of technology has enabled businesses to start at
home and nobody even needs to know the difference.
Tomorrow, how
to figure out what business to start - I'm Mike Carruthers and
that's Something You Should Know.
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