Transcripts

Catherine Caputa:
Economists and other researchers have known for a long time that attractive people get hired before unattractive people and get paid more - but they really never knew why.

Image consultant, Catherine Caputa, author of the book, U R A Brand, says a recent study was done by professors at Harvard and Weslyan Universities and what did they discover?

The reason why is attractive people are perceived as more self confident and having better visual and verbal communication skills - right or wrong that's the perception that people have.

The good news is that any of us can appear more attractive by paying attention to your appearance and how you dress.

Also think in terms of how you carry yourself, standing straight, making eye contact - all those things communicate. And standing tall and commanding the space that you're in can be very important in conveying self-confidence - which translates into a lot of other very positive things.

Like it or not people do judge you by their first impression of how you look.

It's a snap judgment, but we all make snap judgments. - there's been a lot of studies on that, they call it thin slicing. The crazy thing is that one snap judgment of somebody and it's based largely on visual factors - how somebody looks - that that first impression you have is very similar after knowing somebody after six months or nine months.

At somethingyoushouldknow.net I'm Mike Carruthers and that's Something You Should Know.