Transcripts

Dianne Durkin:
The number one thing that people want is they want to feel like they are in on things. I mean clearly understanding what the future of this organization is, what the goals, objectives are, and how the company plans on reaching those goals and objectives.

Diane Durkin, author of the book, The Loyalty Advantage says employers need to know this and other ways to keep employees loyal and happy because there won't be enough employees to go around.

By the year 2010 there's going to be 10 million more jobs than people to fill those jobs. And by 2031 the gap goes to 35 million. I mean that's huge, so companies need to take this very seriously now and keep the people that they have. Because what's happening is every time somebody walks out that door there's knowledge, there's expertise that walks out with them. And that knowledge and expertise you can't easily replace.

And employers also need to cope with a new attitude towards work.

Like the Baby Boomers, I often say they live to work versus the X-generation who work to live. And they're going to work very hard but they're going to enjoy their families and they're not going to put in the 60-hour work week that you have found in the past.

For transcripts and our free online newsletter visit our website somethingyoushouldknow.net, I'm Mike Carruthers and that's Something You Should Know.