| |
Mike
Carruthers:
Research shows that when we go grocery shopping we're easily influenced
by pictures and descriptions on product labels.
Brian Wansink,
PhD:
Descriptive labels and photos not only have a big impact on
whether we buy something, but after we buy it, those things
almost invariably lead us to taste what we expect we're going
to taste.
Brian Wansink,
Professor of Marketing and Nutritional Sciences at Cornell University,
says when you buy something with a nice descriptive name…
Like you know,
Black Forest Belgian chocolate cake. When you eat it you're
going to believe you're in Brussels. OK. You're going to taste
that stuff and you're going to rate it as good for the most
part. Compared, if you were to buy the exact same product labeled
as chocolate cake.
Brian conducted
a test where he gave two groups some Chef Boyardee Ravioli.
He told the first group they were eating Chef Boyardee Ravioli.
The other group was told that they were eating ravioli made
from a secret old family recipe.
The people that
thought it was a favorite family recipe, they rated it as incredible,
it was off the scale. If they knew instead they were just eating
Chef Boyardee Ravioli, they said, "Yeah, it's ok."
A very important
spot in every grocery store is the display at the end of each
aisle.
And with these
end- of-aisle displays, there are two things that go on. First
of all people tend to believe there's a deal there even if there
isn't. But second of all it's just very, very visible. And the
very act of something being that visible bumps up how much people
buy by about 35-40%.
At somethingyoushouldknow.net.
I'm Mike Carruthers and that's Something You Should Know.
|
|
| Keep
up with Mike! Join
the "Something You Should Know" Insider
Update. We'll e-mail your Update
to you every 2 weeks.
| |  |
 |
 |
 |
 |
 |
 |
 |
| | | |