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Mike
Carruthers:
What does it take to be successful? Well, in the business world
the answer has changed recently - success used to mean being big.
Seth Godin:
Big factories, big ad budgets, a big approach to dominating
the world - and what's happened in the last five or ten years
is things have gotten turned upside-down. Now it's small that
matters - treating people as individuals.
Marketing expert
Seth Godin, author of the book Small
is the New Big says consequently this is a very exciting
time if you've ever considered starting your own small business
- particularly on the Internet. Because today failing isn't
what it used to be.
It used to be,
it cost you a couple years of your life and a few million dollars
to fail. Now you can fail in a matter of weeks, and when you
fail no one notices. You know a business like Paypal (which
was sold to Ebay) was started with one thing in mind and they
failed at it and they completely changed the model of what they
were doing after nine months and did something else and that
worked. All of these things are about trying something new without
killing yourself in the process - and if you do that often enough
you're going to find what you're looking for.
What stops people
more than anything is the fear of taking a risk.
One of the things
that human beings get trapped in is they want to feel safe -
and the problem with safe, safe is really risky. Playing it
safe is the easiest way I know to get laid off. In fact doing
risky things - things that feel risky - is the best way to succeed;
it's in fact the safest thing to do.
You can link
to Seth's website from
ours: somethingyoushouldknow.net
- I'm Mike Carruthers and that's Something You Should Know.
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