Transcripts


October 22, 2004
Importance Of Mentors

Interview with Steven K. Scott, author of the book, Mentored By A Millionaire


Mike Carruthers:
It would appear to be almost impossible to achieve success without a mentor.

Steven K. Scott:
Nobody in history has even done it. Never.

Steve Scott author of the book Mentored By A Millionaire

Give you a perfect example, Steven Spielberg. I went to high school with Steven, eighteen years after high school we had both achieved our impossible dreams and we ran into each other in a restaurant, we began to compare notes. We had done the exact same strategies; we had both found a mentor. Unfortunately most people don't have mentors.

Another universal key to success, says Steven, is creative persistence.

Underline the word creative. Persistence is not hitting a brick wall, getting up hitting it again and again and again, that's stupidity. Persistence, creative persistence, hitting the brick wall realizing I'm not going to get through it so I got to go under it, over it, around it or I've got to blow it up.

And another important success strategy is to be able to communicate your ideas using emotional word pictures.

One of the masters at using emotional word pictures was Ronald Reagan. When Ronald Reagan said that the Soviet Union was the evil empire that came on the heels of the most popular film Star Wars. So, instantly it created a picture in the minds of millions of Americans of this group intent on doing evil. Reagan could have given a long speech of how evil the Soviet Union was and he wouldn't have generated near as much feelings or commitment from the American people as simply calling them the evil empire. That said it all.

At somethingyoushouldknow.net I'm Mike Carruthers and that's Something You Should Know.

 

 

 

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