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November 1, 2004
Developing Creativity
Interview
with Michael Michalko, author of the book, Cracking
Creativity
Mike
Carruthers:
How creative a person are you?
Michael
Michalko:
Creativity
is the ability to look at the same information as everyone else and see something
different. Michael
Michalko, author of the book, Cracking
Creativity says much of creativity is all in your attitude. One
company, we randomly selected employees from different departments and then we
told these employees that we selected them because we have discovered that they
are the most creative employees in the company. Well, within one month the employees
that we told they were creative were coming up with and suggesting ninety percent
more ideas than the other employees that were told nothing. It was a change in
attitude. Michael
says real creative thinking isn't just coming up with that one great idea. One
of the most common characteristics of creative thinkers is quantity. All geniuses
produce. They produce incredible quantities of ideas. And one way to get yourself
to produce a quantity of ideas is to give yourself an idea quota. Whenever you're
looking for an idea give yourself an idea quota of say fifty ideas. Thomas Edison
when he hired his assistant would always give him an idea quota and an invention
quota. His own invention quota was one major invention every six months and one
minor invention every ten weeks. At
somethingyoushouldknow.net I'm
Mike Carruthers and that's Something You Should Know.
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