Transcripts

Arthur Bornstein:
Names and faces is just a matter of knowing how to create quick associations - like my name is Bornstein, you might say, "Oh a little baby is in his arms just born and he's feeding the baby with an enormous stein" - Born stein.

Arthur Bornstein is the Founder of the Bornstein School for Memory Training…

So if you're meeting a lady named Sherman you say, "What does Sherman remind me of?" Could be a Sherman tank. So any association will work - it's just a matter of applying the technique.

Arthur says you can remember just about anything by making a visual association.

So if I said to you, "Who's the seventh President of the United States?" The seventh President is Jackson. So you might see a jacket with a big number seven on the back of it; jacket - Jackson.

And Arthur's association technique also works with numbers.

I have an 800 number: 800-468-2058. To get a picture you might say, "In the Bornstein Memory School there's four sixty-eight year olds taking the course - one in each corner of the room. Their teacher is twenty and she's a cute twenty- year-old teacher and she makes them feel fifty-eight." So what you have to do is review that once or twice and that number's going to last for long periods of time.

You can link to Arthur's website from ours: somethingyoushouldknow.net - I'm Mike Carruthers and that's Something You Should Know.