| December
18, 2007:
Creating A Successful Idea
Interview
with Denis J. Hauptly author of Something
Really New |
Mike
Carruthers:
Have you ever thought of an invention for a product or service? Probably everybody
has.
Denis Hauptly:
And one of the things I
found out about that is most of those things are either "cool"or simply
novelty and not all that practical.Denis
Hauptly, author of the book Something
Really New, says successful ideas are typically practical and here's why… People,
when they have a task that they need to do, they have a goal. And they have some
work to do to get there. And they don't want to do the work - they don't care
about the work. They care about the goal - getting the job done. And products
that help them get the task done are products that they love. And
products that don't, they don't love. For example: says Denis, voice recognition
software is a product that has never really taken off. It's
a great idea and certainly it's good if you have a physical handicap. But if you've
tried this kind of thing you find that it's quite attractive but it doesn't save
you a lot of work at the end of the day - it may not save you any work. And it
hasn't replaced the keyboard. I'm sure much more money is being made on keyboards
than on voice transcription software. Because
you still have to go back and read and correct the mistakes. So, Denis says, like
a lot of other products it's cool but not all that helpful. Undoubtedly
there are many things that are actually cool that turn out to be useful. But a
lot of things are sold on being cool and they were not measuring utility. How
are our lives going to be better? Tomorrow,
other traits successful ideas have in common- I'm Mike Carruthers and that's Something
You Should Know.
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