| December
19, 2007:
Creating A Successful Idea II
Interview
with Denis J. Hauptly author of Something
Really New |
Mike
Carruthers:
If you want to create a successful product or service you need to understand the
concept of innovation.
Denis Hauptly:
If you
want to innovate you really need to understand what the customer's task is. When
you understand what the customer's task is then you can take work out of the task
and that's an innovation - not something's that's simply cool or something's that's
simply novel.Denis
Hauptly, author of the book Something
Really New, says for example… To
make a sandwich, I've got to get some things that have to be in the sandwich.
I've got to get the bread out and I have to slice it. But if someone invents a
bread slicer I don't have to slice it anymore and my task has become simpler. And
in fact the bread slicer is the perfect example of great innovation. Sliced
bread didn't happen until 1927. And bread had been around for about eight thousand
years! And the fellow who did it was a fellow from Iowa. And he got a bakery in
Ohio to use his machine and their business went up two thousand percent in one
week in 1927. And
if you want to innovate, Denis says you have to have passion. Because
if you don't have the passion for innovation, if you don't have the passion for
the product, if you don't ultimately have the passion for the customer you're
not going to overcome the hurdles - you're going to give up. Persistence! The
winner is the last one standing and to be the last one standing, to have that
will, really does require passion. At
somethingyoushouldknow.net
I'm Mike Carruthers and that's Something You Should Know.
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