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December
30, 2004:
Origins of Brand Names
Interview
with Evan Morris, author of From
Altoids to Zima |
Mike Carruthers:
The breakfast cereal Grape Nuts has no grapes and no nuts, so
why the name? Evan
Morris:
It all goes back to Charles William Post.
Evan Morris,
author of the book, From
Altoids to Zima: The Surprising Stories Behind 125 Brand Names,
says Grape Nuts was one of the very first Post cereals and was
an immediate hit. But, from the beginning, people wondered why
the name, Grape Nuts?
And finally
Post explained that grape sugar was formed during the baking
process of Grape Nuts, and, since the finished cereal had a
nutty taste, he felt justified in calling it "Grape Nuts."
The reason
Milk Duds are called "Milk Duds" is because they are
just that - a dud. The candy maker originally wanted them to
be a perfectly round chocolate-covered caramel ball.
Unfortunately,
that turned out to be impossible because the little ball has
to sit somewhere as it is cooked, or whatever, and, as it does,
it sort of flattens out on one side. And, so, all their little
perfect chocolate balls came out as chocolate caramel lumps.
They decided to go with the candy anyway, and picked the name
"Milk Duds."
Legos
were invented in Denmark in 1932. The
name Lego is actually from the Danish word l-e-g-g-o-d-t meaning
play well. Lego is also Latin for “I put together.”
Tomorrow
why that store is called "The Gap." I’m Mike Carruthers,
and that’s Something You Should Know.
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